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General Magic gave us a glimpse of what the future could be
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General Magic

General Magic gave usa glimpse of whatthe future could be

General Magic gave us
a glimpse of what
the future could be

Full Transcript

00:00:01.000 --> 00:00:04.542
General Magic gave us a glimpse of what the future could be.
Duration
5 seconds
Views
26
Timestamp in Movie
01:17:11
Uploaded
Jun 18, 2025
Genres
documentary
Production
Spellbound Productions II

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Movie Summary

The ideas that dominate the tech industry and our day to day lives were born at a secretive Silicon Valley start-up named 'General Magic', which spun out of Apple in 1990 to create the first handheld personal communicator (or "smartp
The technology unfortunately wasn't there at the time, - General Magic 00:07
The technology unfortunately wasn't there at the time,
Tony is very big on music and he would talk about music a lot and how, - General Magic 00:23
Tony is very big on music and he would talk about music a lo...
MP3 showed up. I was like, music is coming. - General Magic 00:05
MP3 showed up. I was like, music is coming.
Next thing I know I get a call, "We've looked at all the MP3 players, we think they are bad. - General Magic 00:07
Next thing I know I get a call, "We've looked at a...
We think there is one that can be done in the Apple way." - General Magic 00:24
We think there is one that can be done in the Apple way.&quo...
Boom, that's iPod. I happen to have one right here - General Magic 00:06
Boom, that's iPod. I happen to have one right here
The Magic lesson was, we have to ship it as fast as possible - General Magic 00:08
The Magic lesson was, we have to ship it as fast as possible
And then we added downloadable apps, - General Magic 00:07
And then we added downloadable apps,
We had these different pieces and I'm like this is starting to come together. - General Magic 00:05
We had these different pieces and I'm like this is star...
I remember this, and it was like I was back at General Magic - General Magic 00:12
I remember this, and it was like I was back at General Magic
This is real, Steve goes, - General Magic 00:08
This is real, Steve goes,
Today Apple is going to reinvent the phone. - General Magic 00:05
Today Apple is going to reinvent the phone.
We're going to use a pointing device that we are all born with, - General Magic 00:08
We're going to use a pointing device that we are all bo...
So, let's go ahead and turn it on, alrighty. - General Magic 00:06
So, let's go ahead and turn it on, alrighty.
I was proud to think that, "Yeah, my god, we did it." - General Magic 00:10
I was proud to think that, "Yeah, my god, we did it.&qu...
And on the other hand, I was sad that it wasn't us. - General Magic 00:05
And on the other hand, I was sad that it wasn't us.
But I also felt vindicated in some way. - General Magic 00:05
But I also felt vindicated in some way.
That the ideas had been right, the timing had been wrong. - General Magic 00:04
That the ideas had been right, the timing had been wrong.
Steve would often call me after like the big product introductions, - General Magic 00:11
Steve would often call me after like the big product introdu...
He said, "What do you think, what do you think?" - General Magic 00:08
He said, "What do you think, what do you think?"