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I really had to up my game and they were all like,
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General Magic

I really had to up my gameand they were all like,"Fadell you're doing it wrong

I really had to up my game
and they were all like,
"Fadell you're doing it wrong

Full Transcript

00:00:01.000 --> 00:00:04.749
I really had to up my game and they were all like, "Fadell you're doing it wrong.
Duration
5 seconds
Views
40
Timestamp in Movie
00:44:09
Uploaded
Jun 18, 2025
Genres
documentary
Production
Spellbound Productions II

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Movie Summary

The ideas that dominate the tech industry and our day to day lives were born at a secretive Silicon Valley start-up named 'General Magic', which spun out of Apple in 1990 to create the first handheld personal communicator (or "smartp
You should be doing it that way." And I'm like, "No, I think it's the right way." - General Magic 00:11
You should be doing it that way." And I'm like, &q...
Once we got the basics there, you take the new chip that had - General Magic 00:12
Once we got the basics there, you take the new chip that had
We could see it, we could touch it and feel it. - General Magic 00:05
We could see it, we could touch it and feel it.
But the responsiveness of the device was really slow. Uh, the processor was underpowered, - General Magic 00:12
But the responsiveness of the device was really slow. Uh, th...
I was sitting in a lot of the user test labs. - General Magic 00:05
I was sitting in a lot of the user test labs.
Don't, don't tap that. No, it's not there, it's over there!" - General Magic 00:07
Don't, don't tap that. No, it's not there, it...
The thing at the bottom that kinda looks like a comb, - General Magic 00:08
The thing at the bottom that kinda looks like a comb,
Like some operating systems had little spinning wheels - General Magic 00:06
Like some operating systems had little spinning wheels
Finally you just pull out the battery and reset the device, - General Magic 00:06
Finally you just pull out the battery and reset the device,
- target for re-bunking. - General Magic 00:04
- target for re-bunking.
And, you know, it's slowly dawning on us, like we are not gonna get this done. - General Magic 00:06
And, you know, it's slowly dawning on us, like we are n...
The roadshow for the General Magic public offering - General Magic 00:13
The roadshow for the General Magic public offering
We've got a roadie crew that has to set up the cameras and the big screen - General Magic 00:07
We've got a roadie crew that has to set up the cameras ...
What we envisioned is something in your hand that's with you all the time, that allows you - General Magic 00:12
What we envisioned is something in your hand that's wit...
I would go out in the hallway and I would pretend to be an airline company - General Magic 00:15
I would go out in the hallway and I would pretend to be an a...
The roadshow succeeded beyond everybody's wild expectations. - General Magic 00:06
The roadshow succeeded beyond everybody's wild expectat...
The first concept public offering in Silicon Valley history - General Magic 00:09
The first concept public offering in Silicon Valley history
We were kings of the universe, and it was really fun. - General Magic 00:06
We were kings of the universe, and it was really fun.
Today we would call it going viral. The press loved us. - General Magic 00:05
Today we would call it going viral. The press loved us.
I was just afraid Marc thought things were just too easy to do. - General Magic 00:04
I was just afraid Marc thought things were just too easy to ...