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I was sitting in a lot of the user test labs
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General Magic

I was sitting in a lotof the user test labs

I was sitting in a lot
of the user test labs

Full Transcript

00:00:01.000 --> 00:00:04.708
I was sitting in a lot of the user test labs.
Duration
5 seconds
Views
50
Timestamp in Movie
00:44:56
Uploaded
Jun 18, 2025
Genres
documentary
Production
Spellbound Productions II

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Movie Summary

The ideas that dominate the tech industry and our day to day lives were born at a secretive Silicon Valley start-up named 'General Magic', which spun out of Apple in 1990 to create the first handheld personal communicator (or "smartp
Don't, don't tap that. No, it's not there, it's over there!" - General Magic 00:07
Don't, don't tap that. No, it's not there, it...
The thing at the bottom that kinda looks like a comb, - General Magic 00:08
The thing at the bottom that kinda looks like a comb,
Like some operating systems had little spinning wheels - General Magic 00:06
Like some operating systems had little spinning wheels
Finally you just pull out the battery and reset the device, - General Magic 00:06
Finally you just pull out the battery and reset the device,
- target for re-bunking. - General Magic 00:04
- target for re-bunking.
And, you know, it's slowly dawning on us, like we are not gonna get this done. - General Magic 00:06
And, you know, it's slowly dawning on us, like we are n...
The roadshow for the General Magic public offering - General Magic 00:13
The roadshow for the General Magic public offering
We've got a roadie crew that has to set up the cameras and the big screen - General Magic 00:07
We've got a roadie crew that has to set up the cameras ...
What we envisioned is something in your hand that's with you all the time, that allows you - General Magic 00:12
What we envisioned is something in your hand that's wit...
I would go out in the hallway and I would pretend to be an airline company - General Magic 00:15
I would go out in the hallway and I would pretend to be an a...
The roadshow succeeded beyond everybody's wild expectations. - General Magic 00:06
The roadshow succeeded beyond everybody's wild expectat...
The first concept public offering in Silicon Valley history - General Magic 00:09
The first concept public offering in Silicon Valley history
We were kings of the universe, and it was really fun. - General Magic 00:06
We were kings of the universe, and it was really fun.
Today we would call it going viral. The press loved us. - General Magic 00:05
Today we would call it going viral. The press loved us.
I was just afraid Marc thought things were just too easy to do. - General Magic 00:04
I was just afraid Marc thought things were just too easy to ...
We were so distracted by all the articles, - General Magic 00:09
We were so distracted by all the articles,
You know that we're gonna conquer the world, but yet we hadn't finished. - General Magic 00:04
You know that we're gonna conquer the world, but yet we...
We were not paying attention to the other external trends that were happening around us, - General Magic 00:17
We were not paying attention to the other external trends th...
Put simply the internet is just a network of networks. - General Magic 00:05
Put simply the internet is just a network of networks.
In recent years, a relatively unknown communication system, - General Magic 00:13
In recent years, a relatively unknown communication system,