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I think it's got to be a separate company.
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General Magic

I think it's got to bea separate company." I helped Marc get the investmentfrom the Apple...

I think it's got to be
a separate company." I helped Marc get the investment
from the Apple board

Full Transcript

00:00:01.000 --> 00:00:03.083
I think it's got to be a separate company."
00:00:03.083 --> 00:00:06.875
I helped Marc get the investment from the Apple board.
Duration
7 seconds
Views
30
Timestamp in Movie
00:13:20
Uploaded
Jun 18, 2025
Genres
documentary
Production
Spellbound Productions II

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Movie Summary

The ideas that dominate the tech industry and our day to day lives were born at a secretive Silicon Valley start-up named 'General Magic', which spun out of Apple in 1990 to create the first handheld personal communicator (or "smartp
This was the beginning of what became, I think, the most important company - General Magic 00:08
This was the beginning of what became, I think, the most imp...
You know it had Apple's fairy dust sprinkled on it. - General Magic 00:05
You know it had Apple's fairy dust sprinkled on it.
So we had no idea what it was, - General Magic 00:06
So we had no idea what it was,
There's this company, it has Andy and Bill and, - General Magic 00:06
There's this company, it has Andy and Bill and,
And I was like, "I don't know what they are doing yet, but I know I need to be there." - General Magic 00:12
And I was like, "I don't know what they are doing ...
I knocked on the door, no one answered, so I opened the door - General Magic 00:22
I knocked on the door, no one answered, so I opened the door
Everybody in the valley knew that Magic was-- was doing something really cool, - General Magic 00:08
Everybody in the valley knew that Magic was-- was doing some...
Everybody wanted to be there and people literally would sleep on the doorstep - General Magic 00:07
Everybody wanted to be there and people literally would slee...
No, no it's not everywhere in the valley! - General Magic 00:04
No, no it's not everywhere in the valley!
The best, the brightest the coolest, the smartest. - General Magic 00:05
The best, the brightest the coolest, the smartest.
Oh, smile! You are on "Candid Camera." - General Magic 00:05
Oh, smile! You are on "Candid Camera."
I come from a long line of engineers. And so the idea of going to Silicon Valley - General Magic 00:15
I come from a long line of engineers. And so the idea of goi...
Andy Hertzfeld had gotten my name as a Mac developer, and so he called me. - General Magic 00:07
Andy Hertzfeld had gotten my name as a Mac developer, and so...
I'm sorry to offend you with this Non Disclosure Agreement... - General Magic 00:04
I'm sorry to offend you with this Non Disclosure Agreem...
But he couldn't tell me what it was, and I was just thinking, - General Magic 00:48
But he couldn't tell me what it was, and I was just thi...
So I called Dee. "What's going on?" "We have a process, we are going through it. - General Magic 00:05
So I called Dee. "What's going on?" "We ...
We are gonna have a meeting we will talk about you, we will let you know." - General Magic 00:05
We are gonna have a meeting we will talk about you, we will ...
I said, "please call him because he is driving me crazy." - General Magic 00:10
I said, "please call him because he is driving me crazy...
Email from me to John Sculley: "We realize that the root of our strength - General Magic 00:11
Email from me to John Sculley: "We realize that the roo...
A tiny computer, a phone, a very personal object. - General Magic 00:06
A tiny computer, a phone, a very personal object.