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I think there was actually nothing General Magic could have done
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General Magic

I think there was actuallynothing General Magiccould have done to succeed, because they...

I think there was actually
nothing General Magic
could have done to succeed, because they were
at the wrong time

Full Transcript

00:00:01.000 --> 00:00:04.374
I think there was actually nothing General Magic could have done
00:00:04.374 --> 00:00:08.083
to succeed, because they were at the wrong time.
Duration
8 seconds
Views
29
Timestamp in Movie
01:08:26
Uploaded
Jun 18, 2025
Genres
documentary
Production
Spellbound Productions II

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Movie Summary

The ideas that dominate the tech industry and our day to day lives were born at a secretive Silicon Valley start-up named 'General Magic', which spun out of Apple in 1990 to create the first handheld personal communicator (or "smartp
The way I think about that, it's like a wave. If you start paddling too early - General Magic 00:12
The way I think about that, it's like a wave. If you st...
That's sort of what happened with General Magic. They saw the wave before anyone else, - General Magic 00:09
That's sort of what happened with General Magic. They s...
You can become so focused, and such a believer - General Magic 00:08
You can become so focused, and such a believer
In this case, the World Wide Web and General Magic probably didn't pivot, - General Magic 00:12
In this case, the World Wide Web and General Magic probably ...
I was getting increased pressure as a CEO of Apple, - General Magic 00:12
I was getting increased pressure as a CEO of Apple,
I learned from failure how incredibly painful it can be when you fail publicly. - General Magic 00:06
I learned from failure how incredibly painful it can be when...
It wasn't just the little failures, but, you know, I had to fail - General Magic 00:07
It wasn't just the little failures, but, you know, I ha...
It really hurt me for a long, long time, and it wasn't - General Magic 00:09
It really hurt me for a long, long time, and it wasn't
But the stories of Silicon Valley are always the stories - General Magic 00:24
But the stories of Silicon Valley are always the stories
Failure doesn't-- doesn't stop me as long as it's - General Magic 00:08
Failure doesn't-- doesn't stop me as long as it�...
But with General Magic there was a certain deflation in me personally, - General Magic 00:16
But with General Magic there was a certain deflation in me p...
You know that this is going to happen, and you realize - General Magic 00:08
You know that this is going to happen, and you realize
It's even more comprehensive than I remembered. - General Magic 00:05
It's even more comprehensive than I remembered.
Now that I look at it, I think, what were we thinking? - General Magic 00:07
Now that I look at it, I think, what were we thinking?
And we thought we could push the industry, we could make them do it. - General Magic 00:05
And we thought we could push the industry, we could make the...
Mm... Not there, it wasn't there. - General Magic 00:07
Mm... Not there, it wasn't there.
I'm old enough now to know that it's behind me, you know, it's-- it's, uh-- - General Magic 00:13
I'm old enough now to know that it's behind me, yo...
The stamina, you're also not as contaminated by the past. - General Magic 00:05
The stamina, you're also not as contaminated by the pas...
That, uh, stuff I-- I worked on - General Magic 00:11
That, uh, stuff I-- I worked on
Yeah, so there is a General Magic device, the Sony Magic Link. - General Magic 00:05
Yeah, so there is a General Magic device, the Sony Magic Lin...