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I'm looking at spreadsheets, in my office
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General Magic

I'm lookingat spreadsheets, in my office and thinking,"In a half hour I'm gonnahave to get...

I'm looking
at spreadsheets, in my office and thinking,
"In a half hour I'm gonna
have to get on the phone and talk to the analyst from
Goldman Sachs and I don't know
what the hell I'm gonna say

Full Transcript

00:00:01.000 --> 00:00:04.005
I'm looking at spreadsheets, in my office
00:00:04.005 --> 00:00:07.792
and thinking, "In a half hour I'm gonna have to get on the phone
00:00:07.792 --> 00:00:12.041
and talk to the analyst from Goldman Sachs and I don't know what the hell I'm gonna say.
Duration
12 seconds
Views
24
Timestamp in Movie
01:03:50
Uploaded
Jun 18, 2025
Genres
documentary
Production
Spellbound Productions II

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Movie Summary

The ideas that dominate the tech industry and our day to day lives were born at a secretive Silicon Valley start-up named 'General Magic', which spun out of Apple in 1990 to create the first handheld personal communicator (or "smartp
How do I create the impression that there is a future here." - General Magic 00:06
How do I create the impression that there is a future here.&...
The initial experience is terrific, and where we are headed - General Magic 00:10
The initial experience is terrific, and where we are headed
I would not say that in the video. Where we are starting, as exciting as it is, - General Magic 00:07
I would not say that in the video. Where we are starting, as...
It's a voyage that takes time, it's a journey that takes time. This will take time. - General Magic 00:05
It's a voyage that takes time, it's a journey that...
You know, I just thought as you were talking - General Magic 00:07
You know, I just thought as you were talking
To walk in, there was a week, you know, Phil actually had to set me aside - General Magic 00:11
To walk in, there was a week, you know, Phil actually had to...
And then Phil actually had to sit me down and go, "Tony what's wrong? You're not you." - General Magic 00:11
And then Phil actually had to sit me down and go, "Tony...
And so for me personally that was a major rocking event. - General Magic 00:05
And so for me personally that was a major rocking event.
Then the next one disappointment for me is, you know, I started design devices - General Magic 00:13
Then the next one disappointment for me is, you know, I star...
And so I created basically a whole product plan, and technology plan - General Magic 00:07
And so I created basically a whole product plan, and technol...
I go back to General Magic, I said, "Look I have a firmed up product plan, - General Magic 00:21
I go back to General Magic, I said, "Look I have a firm...
They were defeated. That was the saddest part about that meeting, - General Magic 00:15
They were defeated. That was the saddest part about that mee...
I am a particularly loyal person, so it was, it was - General Magic 00:06
I am a particularly loyal person, so it was, it was
I was fully bought into what we were doing, uhm, - General Magic 00:15
I was fully bought into what we were doing, uhm,
It looked like a massive disaster, - General Magic 00:07
It looked like a massive disaster,
It was a sense of rejection that penetrated right to your heart - General Magic 00:08
It was a sense of rejection that penetrated right to your he...
It was, uh, devastating. For me it was, it was really devastating - General Magic 00:10
It was, uh, devastating. For me it was, it was really devast...
It's-- it's going to be a long time before I start committing - General Magic 00:30
It's-- it's going to be a long time before I start...
I think the conceptual ideas were there, the user base was not there, - General Magic 00:13
I think the conceptual ideas were there, the user base was n...
Like it doesn't matter if you invented it because you didn't have shows, - General Magic 00:07
Like it doesn't matter if you invented it because you d...