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Imagine a personal computer, with applications organized
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General Magic

Imagine a personal computer,with applications organized around these personalwants and...

Imagine a personal computer,
with applications organized around these personal
wants and needs

Full Transcript

00:00:01.000 --> 00:00:03.708
Imagine a personal computer, with applications organized
00:00:03.708 --> 00:00:05.792
around these personal wants and needs.
Duration
6 seconds
Views
33
Timestamp in Movie
00:11:36
Uploaded
Jun 18, 2025
Genres
documentary
Production
Spellbound Productions II

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Movie Summary

The ideas that dominate the tech industry and our day to day lives were born at a secretive Silicon Valley start-up named 'General Magic', which spun out of Apple in 1990 to create the first handheld personal communicator (or "smartp
An object through which you communicated with yourself about everything - General Magic 00:15
An object through which you communicated with yourself about...
Marc always came with his giant red book, uh, and he would thumb through the pages - General Magic 00:15
Marc always came with his giant red book, uh, and he would t...
Please leave a message and we will return - General Magic 00:05
Please leave a message and we will return
I saw a message on my answering machine from Bill Atkinson - General Magic 00:07
I saw a message on my answering machine from Bill Atkinson
You got to come back to Apple to work with me on it." - General Magic 00:09
You got to come back to Apple to work with me on it."
Wouldn't it be nice, if all these notes, which are very useful, - General Magic 00:12
Wouldn't it be nice, if all these notes, which are very...
I was a little skeptical at first, because Marc is such a slick salesperson, - General Magic 00:08
I was a little skeptical at first, because Marc is such a sl...
And when I saw this, the concept and I talked to Marc, - General Magic 00:06
And when I saw this, the concept and I talked to Marc,
The same feeling that I had when I first encountered the Macintosh. - General Magic 00:05
The same feeling that I had when I first encountered the Mac...
This book was not just ideas, - General Magic 00:15
This book was not just ideas,
Marc said, "We are gonna create what comes after the personal computer." - General Magic 00:12
Marc said, "We are gonna create what comes after the pe...
I think it's got to be a separate company." - General Magic 00:07
I think it's got to be a separate company."
This was the beginning of what became, I think, the most important company - General Magic 00:08
This was the beginning of what became, I think, the most imp...
You know it had Apple's fairy dust sprinkled on it. - General Magic 00:05
You know it had Apple's fairy dust sprinkled on it.
So we had no idea what it was, - General Magic 00:06
So we had no idea what it was,
There's this company, it has Andy and Bill and, - General Magic 00:06
There's this company, it has Andy and Bill and,
And I was like, "I don't know what they are doing yet, but I know I need to be there." - General Magic 00:12
And I was like, "I don't know what they are doing ...
I knocked on the door, no one answered, so I opened the door - General Magic 00:22
I knocked on the door, no one answered, so I opened the door
Everybody in the valley knew that Magic was-- was doing something really cool, - General Magic 00:08
Everybody in the valley knew that Magic was-- was doing some...
Everybody wanted to be there and people literally would sleep on the doorstep - General Magic 00:07
Everybody wanted to be there and people literally would slee...