To watch in HD, get ClipCafe PRO
Immediately we decided to join it
Please log in to add to collections.
General Magic

Immediately wedecided to join it Yes, just, boom,one second, we decided

Immediately we
decided to join it Yes, just, boom,
one second, we decided

Full Transcript

00:00:01.000 --> 00:00:03.917
Immediately we decided to join it
00:00:03.917 --> 00:00:07.667
Yes, just, boom, one second, we decided.
Duration
8 seconds
Views
26
Timestamp in Movie
00:32:20
Uploaded
Jun 18, 2025
Genres
documentary
Production
Spellbound Productions II

Want This Clip in HD?

Upgrade for HD/4K downloads and unlimited access. Upgrade now →

Movie Summary

The ideas that dominate the tech industry and our day to day lives were born at a secretive Silicon Valley start-up named 'General Magic', which spun out of Apple in 1990 to create the first handheld personal communicator (or "smartp
Sony Japan was unbelievably great, but I think one of the things - General Magic 00:16
Sony Japan was unbelievably great, but I think one of the th...
...he said we have these three bears out there, and we call them Goldilocks. - General Magic 00:04
...he said we have these three bears out there, and we call ...
- Marc is Goldilocks. -I find him, grraawr, grraawr! - General Magic 00:04
- Marc is Goldilocks. -I find him, grraawr, grraawr!
The vision was gonna happen because we were putting together - General Magic 00:09
The vision was gonna happen because we were putting together
We knew we were innovating, no one had done anything like that, and if it succeeded - General Magic 00:12
We knew we were innovating, no one had done anything like th...
That was fighting, that was battle. - General Magic 00:04
That was fighting, that was battle.
We had no choice, but to keep quiet about the things we were doing - General Magic 00:17
We had no choice, but to keep quiet about the things we were...
Everybody had to shred everything. We couldn't put everything in one bin. - General Magic 00:06
Everybody had to shred everything. We couldn't put ever...
We had to wait and-- and kind of dole it out to various different places. - General Magic 00:07
We had to wait and-- and kind of dole it out to various diff...
We were asked not to talk about it outside - General Magic 00:06
We were asked not to talk about it outside
So there was this buzz around the company, but it really was kind of this, this, cipher. - General Magic 00:05
So there was this buzz around the company, but it really was...
We had to keep it under wraps. Part of that was this PR strategy - General Magic 00:10
We had to keep it under wraps. Part of that was this PR stra...
"While we're in business development stage, security is essential. - General Magic 00:05
"While we're in business development stage, securi...
If the concept leaks, we lose our competitive edge. - General Magic 00:04
If the concept leaks, we lose our competitive edge.
Please use the highest level of personal attention to security, including, - General Magic 00:10
Please use the highest level of personal attention to securi...
If asked by a non-Apple person, tell me immediately." - General Magic 00:08
If asked by a non-Apple person, tell me immediately."
In that sense he was our ally, or so we thought. - General Magic 00:07
In that sense he was our ally, or so we thought.
I was getting intense pressure from the Apple board and from the Apple management team - General Magic 00:11
I was getting intense pressure from the Apple board and from...
And Apple was developing in parallel a business that it owned 100% of, - General Magic 00:10
And Apple was developing in parallel a business that it owne...
Ten years ago we launched Macintosh, a revolution for the desktop. - General Magic 00:07
Ten years ago we launched Macintosh, a revolution for the de...