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It was a decade of failure in Silicon Valley for me
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General Magic

It was a decade of failurein Silicon Valley for me

It was a decade of failure
in Silicon Valley for me

Full Transcript

00:00:01.000 --> 00:00:06.025
It was a decade of failure in Silicon Valley for me.
Duration
6 seconds
Views
27
Timestamp in Movie
01:16:13
Uploaded
Jun 18, 2025
Genres
documentary
Production
Spellbound Productions II

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Movie Summary

The ideas that dominate the tech industry and our day to day lives were born at a secretive Silicon Valley start-up named 'General Magic', which spun out of Apple in 1990 to create the first handheld personal communicator (or "smartp
General Magic was a disaster, Phillips was a critical success, but a business disaster. - General Magic 00:07
General Magic was a disaster, Phillips was a critical succes...
Then I had my start up and then, you know, during the start up times the Internet crunch - General Magic 00:09
Then I had my start up and then, you know, during the start ...
So it was a disaster after disaster from a business perspective. - General Magic 00:05
So it was a disaster after disaster from a business perspect...
But from a personal perspective it caused me to grow up each time, - General Magic 00:15
But from a personal perspective it caused me to grow up each...
Because I had to go through that to be able to set my-- to set the stage up - General Magic 00:07
Because I had to go through that to be able to set my-- to s...
General Magic gave us a glimpse of what the future could be. - General Magic 00:05
General Magic gave us a glimpse of what the future could be.
The technology unfortunately wasn't there at the time, - General Magic 00:07
The technology unfortunately wasn't there at the time,
Tony is very big on music and he would talk about music a lot and how, - General Magic 00:23
Tony is very big on music and he would talk about music a lo...
MP3 showed up. I was like, music is coming. - General Magic 00:05
MP3 showed up. I was like, music is coming.
Next thing I know I get a call, "We've looked at all the MP3 players, we think they are bad. - General Magic 00:07
Next thing I know I get a call, "We've looked at a...
We think there is one that can be done in the Apple way." - General Magic 00:24
We think there is one that can be done in the Apple way.&quo...
Boom, that's iPod. I happen to have one right here - General Magic 00:06
Boom, that's iPod. I happen to have one right here
The Magic lesson was, we have to ship it as fast as possible - General Magic 00:08
The Magic lesson was, we have to ship it as fast as possible
And then we added downloadable apps, - General Magic 00:07
And then we added downloadable apps,
We had these different pieces and I'm like this is starting to come together. - General Magic 00:05
We had these different pieces and I'm like this is star...
I remember this, and it was like I was back at General Magic - General Magic 00:12
I remember this, and it was like I was back at General Magic
This is real, Steve goes, - General Magic 00:08
This is real, Steve goes,
Today Apple is going to reinvent the phone. - General Magic 00:05
Today Apple is going to reinvent the phone.
We're going to use a pointing device that we are all born with, - General Magic 00:08
We're going to use a pointing device that we are all bo...
So, let's go ahead and turn it on, alrighty. - General Magic 00:06
So, let's go ahead and turn it on, alrighty.