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It was a sense of rejection that penetrated right to your heart
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General Magic

It was a sense of rejection thatpenetrated right to your heart and your gut,and I-- I just...

It was a sense of rejection that
penetrated right to your heart and your gut,
and I-- I just felt sick

Full Transcript

00:00:01.000 --> 00:00:04.501
It was a sense of rejection that penetrated right to your heart
00:00:04.501 --> 00:00:07.875
and your gut, and I-- I just felt sick.
Duration
8 seconds
Views
31
Timestamp in Movie
01:06:42
Uploaded
Jun 18, 2025
Genres
documentary
Production
Spellbound Productions II

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Movie Summary

The ideas that dominate the tech industry and our day to day lives were born at a secretive Silicon Valley start-up named 'General Magic', which spun out of Apple in 1990 to create the first handheld personal communicator (or "smartp
It was, uh, devastating. For me it was, it was really devastating - General Magic 00:10
It was, uh, devastating. For me it was, it was really devast...
It's-- it's going to be a long time before I start committing - General Magic 00:30
It's-- it's going to be a long time before I start...
I think the conceptual ideas were there, the user base was not there, - General Magic 00:13
I think the conceptual ideas were there, the user base was n...
Like it doesn't matter if you invented it because you didn't have shows, - General Magic 00:07
Like it doesn't matter if you invented it because you d...
I think there was actually nothing General Magic could have done - General Magic 00:08
I think there was actually nothing General Magic could have ...
The way I think about that, it's like a wave. If you start paddling too early - General Magic 00:12
The way I think about that, it's like a wave. If you st...
That's sort of what happened with General Magic. They saw the wave before anyone else, - General Magic 00:09
That's sort of what happened with General Magic. They s...
You can become so focused, and such a believer - General Magic 00:08
You can become so focused, and such a believer
In this case, the World Wide Web and General Magic probably didn't pivot, - General Magic 00:12
In this case, the World Wide Web and General Magic probably ...
I was getting increased pressure as a CEO of Apple, - General Magic 00:12
I was getting increased pressure as a CEO of Apple,
I learned from failure how incredibly painful it can be when you fail publicly. - General Magic 00:06
I learned from failure how incredibly painful it can be when...
It wasn't just the little failures, but, you know, I had to fail - General Magic 00:07
It wasn't just the little failures, but, you know, I ha...
It really hurt me for a long, long time, and it wasn't - General Magic 00:09
It really hurt me for a long, long time, and it wasn't
But the stories of Silicon Valley are always the stories - General Magic 00:24
But the stories of Silicon Valley are always the stories
Failure doesn't-- doesn't stop me as long as it's - General Magic 00:08
Failure doesn't-- doesn't stop me as long as it�...
But with General Magic there was a certain deflation in me personally, - General Magic 00:16
But with General Magic there was a certain deflation in me p...
You know that this is going to happen, and you realize - General Magic 00:08
You know that this is going to happen, and you realize
It's even more comprehensive than I remembered. - General Magic 00:05
It's even more comprehensive than I remembered.
Now that I look at it, I think, what were we thinking? - General Magic 00:07
Now that I look at it, I think, what were we thinking?
And we thought we could push the industry, we could make them do it. - General Magic 00:05
And we thought we could push the industry, we could make the...