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It looked like a massive disaster
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General Magic

It looked likea massive disaster, a failure, a catastrophe

It looked like
a massive disaster, a failure, a catastrophe

Full Transcript

00:00:01.000 --> 00:00:04.083
It looked like a massive disaster,
00:00:04.083 --> 00:00:06.666
a failure, a catastrophe.
Duration
7 seconds
Views
32
Timestamp in Movie
01:06:37
Uploaded
Jun 18, 2025
Genres
documentary
Production
Spellbound Productions II

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Movie Summary

The ideas that dominate the tech industry and our day to day lives were born at a secretive Silicon Valley start-up named 'General Magic', which spun out of Apple in 1990 to create the first handheld personal communicator (or "smartp
It was a sense of rejection that penetrated right to your heart - General Magic 00:08
It was a sense of rejection that penetrated right to your he...
It was, uh, devastating. For me it was, it was really devastating - General Magic 00:10
It was, uh, devastating. For me it was, it was really devast...
It's-- it's going to be a long time before I start committing - General Magic 00:30
It's-- it's going to be a long time before I start...
I think the conceptual ideas were there, the user base was not there, - General Magic 00:13
I think the conceptual ideas were there, the user base was n...
Like it doesn't matter if you invented it because you didn't have shows, - General Magic 00:07
Like it doesn't matter if you invented it because you d...
I think there was actually nothing General Magic could have done - General Magic 00:08
I think there was actually nothing General Magic could have ...
The way I think about that, it's like a wave. If you start paddling too early - General Magic 00:12
The way I think about that, it's like a wave. If you st...
That's sort of what happened with General Magic. They saw the wave before anyone else, - General Magic 00:09
That's sort of what happened with General Magic. They s...
You can become so focused, and such a believer - General Magic 00:08
You can become so focused, and such a believer
In this case, the World Wide Web and General Magic probably didn't pivot, - General Magic 00:12
In this case, the World Wide Web and General Magic probably ...
I was getting increased pressure as a CEO of Apple, - General Magic 00:12
I was getting increased pressure as a CEO of Apple,
I learned from failure how incredibly painful it can be when you fail publicly. - General Magic 00:06
I learned from failure how incredibly painful it can be when...
It wasn't just the little failures, but, you know, I had to fail - General Magic 00:07
It wasn't just the little failures, but, you know, I ha...
It really hurt me for a long, long time, and it wasn't - General Magic 00:09
It really hurt me for a long, long time, and it wasn't
But the stories of Silicon Valley are always the stories - General Magic 00:24
But the stories of Silicon Valley are always the stories
Failure doesn't-- doesn't stop me as long as it's - General Magic 00:08
Failure doesn't-- doesn't stop me as long as it�...
But with General Magic there was a certain deflation in me personally, - General Magic 00:16
But with General Magic there was a certain deflation in me p...
You know that this is going to happen, and you realize - General Magic 00:08
You know that this is going to happen, and you realize
It's even more comprehensive than I remembered. - General Magic 00:05
It's even more comprehensive than I remembered.
Now that I look at it, I think, what were we thinking? - General Magic 00:07
Now that I look at it, I think, what were we thinking?