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It will have a perceived value even when it is not being used
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General Magic

It will have a perceived valueeven when it is not being used

It will have a perceived value
even when it is not being used

Full Transcript

00:00:01.000 --> 00:00:05.958
It will have a perceived value even when it is not being used.
Duration
6 seconds
Views
28
Timestamp in Movie
00:17:49
Uploaded
Jun 18, 2025
Genres
documentary
Production
Spellbound Productions II

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Movie Summary

The ideas that dominate the tech industry and our day to day lives were born at a secretive Silicon Valley start-up named 'General Magic', which spun out of Apple in 1990 to create the first handheld personal communicator (or "smartp
It should offer the comfort of a touchstone. - General Magic 00:05
It should offer the comfort of a touchstone.
The tactile satisfaction of a seashell. The enchantment of a crystal. - General Magic 00:05
The tactile satisfaction of a seashell. The enchantment of a...
Once you use it, you won't be able to live without it. - General Magic 00:04
Once you use it, you won't be able to live without it.
So a lot of people in the valley they have this idea - General Magic 00:06
So a lot of people in the valley they have this idea
They sometimes call themselves "chief change agents," and stuff like that. - General Magic 00:04
They sometimes call themselves "chief change agents,&qu...
It's mostly bullshit, uh, but they have to believe it in order, you know, you don't make - General Magic 00:07
It's mostly bullshit, uh, but they have to believe it i...
It's not solving cancer, it's not solving poverty, it's not solving climate change. - General Magic 00:05
It's not solving cancer, it's not solving poverty,...
You know, they all have this idea that they are doing something bigger - General Magic 00:11
You know, they all have this idea that they are doing someth...
This device that allows them to access everything. - General Magic 00:05
This device that allows them to access everything.
But back then, there wasn't an internet, - General Magic 00:06
But back then, there wasn't an internet,
There weren't people using it, there wasn't cell phones then, - General Magic 00:07
There weren't people using it, there wasn't cell p...
This is where it leads." The idea of mobile computing, uhm, started at General Magic. - General Magic 00:08
This is where it leads." The idea of mobile computing, ...
When you started to hear about the different people that were also there, it was like - General Magic 00:14
When you started to hear about the different people that wer...
And then, all of a sudden, Andy Hertzfeld walks by, - General Magic 00:07
And then, all of a sudden, Andy Hertzfeld walks by,
"Aah," you know, you're resonating, like the rock stars are here. - General Magic 00:05
"Aah," you know, you're resonating, like the ...
- And then they just sit down on the floor next to you! -How are you doing? - General Magic 00:05
- And then they just sit down on the floor next to you! -How...
It wasn't just the best of the Apple of the 80's. - General Magic 00:04
It wasn't just the best of the Apple of the 80's.
It was the best of Apple early 90's that were all coming. - General Magic 00:05
It was the best of Apple early 90's that were all comin...
And here is this whole team of people bubbling - General Magic 00:07
And here is this whole team of people bubbling
I have this kind of longer hair and I got my high tops from Detroit. - General Magic 00:06
I have this kind of longer hair and I got my high tops from ...