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It's a new way to reach just about anyone
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General Magic

It's a newway to reach just about anyone -...anywhere, anytime

It's a new
way to reach just about anyone -...anywhere, anytime

Full Transcript

00:00:01.000 --> 00:00:04.375
- It's a new way to reach just about anyone
00:00:04.375 --> 00:00:07.459
-...anywhere, anytime.
Duration
7 seconds
Views
24
Timestamp in Movie
00:59:10
Uploaded
Jun 18, 2025
Genres
documentary
Production
Spellbound Productions II

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Movie Summary

The ideas that dominate the tech industry and our day to day lives were born at a secretive Silicon Valley start-up named 'General Magic', which spun out of Apple in 1990 to create the first handheld personal communicator (or "smartp
-Sony Magic Link, and what it takes off your desk - General Magic 00:09
-Sony Magic Link, and what it takes off your desk
Sony Magic Link Intelligent Communicator. It clears your desk, it clears your mind." - General Magic 00:17
Sony Magic Link Intelligent Communicator. It clears your des...
Uhm, it's a little traumatic, actually to let something out like that. - General Magic 00:04
Uhm, it's a little traumatic, actually to let something...
Whatever doubts we had or whatever disagreements or anything, we were on. - General Magic 00:06
Whatever doubts we had or whatever disagreements or anything...
We were, this was the moment, this was the launch. - General Magic 00:04
We were, this was the moment, this was the launch.
We were gonna make it, we were gonna succeed and it was gonna be amazing. - General Magic 00:04
We were gonna make it, we were gonna succeed and it was gonn...
So, what are we doing? Today we are making the first steps. - General Magic 00:05
So, what are we doing? Today we are making the first steps.
This afternoon it's out there, the devices are out there and the service is out there. - General Magic 00:06
This afternoon it's out there, the devices are out ther...
We had arranged to have a demonstration day at Fry's, - General Magic 00:08
We had arranged to have a demonstration day at Fry's,
We went into the store and all of the, all of the demonstration stuff was way in the back, - General Magic 00:17
We went into the store and all of the, all of the demonstrat...
We talked about our user as being Joe Sixpack. - General Magic 00:05
We talked about our user as being Joe Sixpack.
And I do remember sitting around thinking, "You know, Joe Sixpack really doesn't have email." - General Magic 00:11
And I do remember sitting around thinking, "You know, J...
I worried about the size, I worried about the battery life, - General Magic 00:05
I worried about the size, I worried about the battery life,
What it really comes down to is a personal decision - General Magic 00:07
What it really comes down to is a personal decision
My stomach turned sour and I thought we're doomed. - General Magic 00:07
My stomach turned sour and I thought we're doomed.
No one came, no one bought it. Nothing. - General Magic 00:07
No one came, no one bought it. Nothing.
And so we are waiting for the sales to happen and the sales numbers were low. - General Magic 00:06
And so we are waiting for the sales to happen and the sales ...
Very low, and there were some problems with the AT&T Network. So bit by bit - General Magic 00:16
Very low, and there were some problems with the AT&T Net...
We had sold fewer than 3000 devices, and almost all of those - General Magic 00:08
We had sold fewer than 3000 devices, and almost all of those
Virtually none to ordinary consumers. - General Magic 00:04
Virtually none to ordinary consumers.