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It's a question of resources, priorities and market readiness
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General Magic

It's a question of resources,priorities and market readiness, uh, for us to figure...

It's a question of resources,
priorities and market readiness, uh, for us to figure out
where the sweet spot is. We-- - Can we make some
money while this is going on?

Full Transcript

00:00:01.000 --> 00:00:06.249
It's a question of resources, priorities and market readiness,
00:00:06.249 --> 00:00:08.458
uh, for us to figure out where the sweet spot is. We--
00:00:08.458 --> 00:00:11.075
- Can we make some money while this is going on?
Duration
12 seconds
Views
23
Timestamp in Movie
01:03:05
Uploaded
Jun 18, 2025
Genres
documentary
Production
Spellbound Productions II

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Movie Summary

The ideas that dominate the tech industry and our day to day lives were born at a secretive Silicon Valley start-up named 'General Magic', which spun out of Apple in 1990 to create the first handheld personal communicator (or "smartp
This guy from the San Francisco Chronicle, I mean, I remember - General Magic 00:09
This guy from the San Francisco Chronicle, I mean, I remembe...
Sony is going to drop you. I have sources that have told me that. - General Magic 00:07
Sony is going to drop you. I have sources that have told me ...
What happens when Sony drops you? - General Magic 00:04
What happens when Sony drops you?
You guys are dead." - General Magic 00:09
You guys are dead."
You didn't see the future and know what's coming - General Magic 00:08
You didn't see the future and know what's coming
I'm looking at spreadsheets, in my office - General Magic 00:12
I'm looking at spreadsheets, in my office
How do I create the impression that there is a future here." - General Magic 00:06
How do I create the impression that there is a future here.&...
The initial experience is terrific, and where we are headed - General Magic 00:10
The initial experience is terrific, and where we are headed
I would not say that in the video. Where we are starting, as exciting as it is, - General Magic 00:07
I would not say that in the video. Where we are starting, as...
It's a voyage that takes time, it's a journey that takes time. This will take time. - General Magic 00:05
It's a voyage that takes time, it's a journey that...
You know, I just thought as you were talking - General Magic 00:07
You know, I just thought as you were talking
To walk in, there was a week, you know, Phil actually had to set me aside - General Magic 00:11
To walk in, there was a week, you know, Phil actually had to...
And then Phil actually had to sit me down and go, "Tony what's wrong? You're not you." - General Magic 00:11
And then Phil actually had to sit me down and go, "Tony...
And so for me personally that was a major rocking event. - General Magic 00:05
And so for me personally that was a major rocking event.
Then the next one disappointment for me is, you know, I started design devices - General Magic 00:13
Then the next one disappointment for me is, you know, I star...
And so I created basically a whole product plan, and technology plan - General Magic 00:07
And so I created basically a whole product plan, and technol...
I go back to General Magic, I said, "Look I have a firmed up product plan, - General Magic 00:21
I go back to General Magic, I said, "Look I have a firm...
They were defeated. That was the saddest part about that meeting, - General Magic 00:15
They were defeated. That was the saddest part about that mee...
I am a particularly loyal person, so it was, it was - General Magic 00:06
I am a particularly loyal person, so it was, it was
I was fully bought into what we were doing, uhm, - General Magic 00:15
I was fully bought into what we were doing, uhm,