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It's not solving cancer, it's not solving poverty, it's not solving climate change
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General Magic

It's not solving cancer,it's not solving poverty,it's not solving climate change

It's not solving cancer,
it's not solving poverty,
it's not solving climate change

Full Transcript

00:00:01.000 --> 00:00:05.334
It's not solving cancer, it's not solving poverty, it's not solving climate change.
Duration
5 seconds
Views
26
Timestamp in Movie
00:18:36
Uploaded
Jun 18, 2025
Genres
documentary
Production
Spellbound Productions II

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Movie Summary

The ideas that dominate the tech industry and our day to day lives were born at a secretive Silicon Valley start-up named 'General Magic', which spun out of Apple in 1990 to create the first handheld personal communicator (or "smartp
You know, they all have this idea that they are doing something bigger - General Magic 00:11
You know, they all have this idea that they are doing someth...
This device that allows them to access everything. - General Magic 00:05
This device that allows them to access everything.
But back then, there wasn't an internet, - General Magic 00:06
But back then, there wasn't an internet,
There weren't people using it, there wasn't cell phones then, - General Magic 00:07
There weren't people using it, there wasn't cell p...
This is where it leads." The idea of mobile computing, uhm, started at General Magic. - General Magic 00:08
This is where it leads." The idea of mobile computing, ...
When you started to hear about the different people that were also there, it was like - General Magic 00:14
When you started to hear about the different people that wer...
And then, all of a sudden, Andy Hertzfeld walks by, - General Magic 00:07
And then, all of a sudden, Andy Hertzfeld walks by,
"Aah," you know, you're resonating, like the rock stars are here. - General Magic 00:05
"Aah," you know, you're resonating, like the ...
- And then they just sit down on the floor next to you! -How are you doing? - General Magic 00:05
- And then they just sit down on the floor next to you! -How...
It wasn't just the best of the Apple of the 80's. - General Magic 00:04
It wasn't just the best of the Apple of the 80's.
It was the best of Apple early 90's that were all coming. - General Magic 00:05
It was the best of Apple early 90's that were all comin...
And here is this whole team of people bubbling - General Magic 00:07
And here is this whole team of people bubbling
I have this kind of longer hair and I got my high tops from Detroit. - General Magic 00:06
I have this kind of longer hair and I got my high tops from ...
I was the lowest guy on the totem pole, you know, "Give him some stuff and try things." - General Magic 00:08
I was the lowest guy on the totem pole, you know, "Give...
I was only going into engineering because I knew that it would be like a tool kit - General Magic 00:08
I was only going into engineering because I knew that it wou...
But then I got into it, and it turns out, oh jeez, you know, - General Magic 00:07
But then I got into it, and it turns out, oh jeez, you know,
A lot of times people in their twenties are out, you know, - General Magic 00:12
A lot of times people in their twenties are out, you know,
-...the camera. - General Magic 00:06
-...the camera.
You know, I hadn't had that many first days of jobs before - General Magic 00:11
You know, I hadn't had that many first days of jobs bef...
I met Andy Hertzfeld for the first time, he was already famous, I knew - General Magic 00:11
I met Andy Hertzfeld for the first time, he was already famo...