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Marc always came with his giant red book, uh, and he would thumb through the pages
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General Magic

Marc always came with his giantred book, uh, and he would thumbthrough the pages and,...

Marc always came with his giant
red book, uh, and he would thumb
through the pages and, uh,
he was able to romance me, he was able to romance
Bill Atkinson, Andy Hertzfeld

Full Transcript

00:00:01.000 --> 00:00:06.626
Marc always came with his giant red book, uh, and he would thumb through the pages
00:00:06.626 --> 00:00:10.793
and, uh, he was able to romance me,
00:00:10.793 --> 00:00:14.626
he was able to romance Bill Atkinson, Andy Hertzfeld.
Duration
15 seconds
Views
48
Timestamp in Movie
00:11:54
Uploaded
Jun 18, 2025
Genres
documentary
Production
Spellbound Productions II

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Movie Summary

The ideas that dominate the tech industry and our day to day lives were born at a secretive Silicon Valley start-up named 'General Magic', which spun out of Apple in 1990 to create the first handheld personal communicator (or "smartp
Please leave a message and we will return - General Magic 00:05
Please leave a message and we will return
I saw a message on my answering machine from Bill Atkinson - General Magic 00:07
I saw a message on my answering machine from Bill Atkinson
You got to come back to Apple to work with me on it." - General Magic 00:09
You got to come back to Apple to work with me on it."
Wouldn't it be nice, if all these notes, which are very useful, - General Magic 00:12
Wouldn't it be nice, if all these notes, which are very...
I was a little skeptical at first, because Marc is such a slick salesperson, - General Magic 00:08
I was a little skeptical at first, because Marc is such a sl...
And when I saw this, the concept and I talked to Marc, - General Magic 00:06
And when I saw this, the concept and I talked to Marc,
The same feeling that I had when I first encountered the Macintosh. - General Magic 00:05
The same feeling that I had when I first encountered the Mac...
This book was not just ideas, - General Magic 00:15
This book was not just ideas,
Marc said, "We are gonna create what comes after the personal computer." - General Magic 00:12
Marc said, "We are gonna create what comes after the pe...
I think it's got to be a separate company." - General Magic 00:07
I think it's got to be a separate company."
This was the beginning of what became, I think, the most important company - General Magic 00:08
This was the beginning of what became, I think, the most imp...
You know it had Apple's fairy dust sprinkled on it. - General Magic 00:05
You know it had Apple's fairy dust sprinkled on it.
So we had no idea what it was, - General Magic 00:06
So we had no idea what it was,
There's this company, it has Andy and Bill and, - General Magic 00:06
There's this company, it has Andy and Bill and,
And I was like, "I don't know what they are doing yet, but I know I need to be there." - General Magic 00:12
And I was like, "I don't know what they are doing ...
I knocked on the door, no one answered, so I opened the door - General Magic 00:22
I knocked on the door, no one answered, so I opened the door
Everybody in the valley knew that Magic was-- was doing something really cool, - General Magic 00:08
Everybody in the valley knew that Magic was-- was doing some...
Everybody wanted to be there and people literally would sleep on the doorstep - General Magic 00:07
Everybody wanted to be there and people literally would slee...
No, no it's not everywhere in the valley! - General Magic 00:04
No, no it's not everywhere in the valley!
The best, the brightest the coolest, the smartest. - General Magic 00:05
The best, the brightest the coolest, the smartest.