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Now it's getting them to understand this thing costs money
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General Magic

Now it's getting themto understand this thingcosts money

Now it's getting them
to understand this thing
costs money

Full Transcript

00:00:01.000 --> 00:00:04.834
Now it's getting them to understand this thing costs money.
Duration
5 seconds
Views
21
Timestamp in Movie
00:30:05
Uploaded
Jun 18, 2025
Genres
documentary
Production
Spellbound Productions II

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Movie Summary

The ideas that dominate the tech industry and our day to day lives were born at a secretive Silicon Valley start-up named 'General Magic', which spun out of Apple in 1990 to create the first handheld personal communicator (or "smartp
In 1990 there was no digital telecommunications industry. - General Magic 00:05
In 1990 there was no digital telecommunications industry.
It did not exist, anywhere in the world. - General Magic 00:04
It did not exist, anywhere in the world.
We were in the analog era, there were no - General Magic 00:07
We were in the analog era, there were no
We were talking about bringing millions of people onto a network - General Magic 00:10
We were talking about bringing millions of people onto a net...
The AT&T folks came in this gigantic stretched limo that was too big - General Magic 00:14
The AT&T folks came in this gigantic stretched limo that...
We're still waiting for Bill and people are staring at their shoes - General Magic 00:08
We're still waiting for Bill and people are staring at ...
So Bill finally shows up. Um, he hadn't taken a shower in a week. - General Magic 00:05
So Bill finally shows up. Um, he hadn't taken a shower ...
He was wearing a Hawaiian shirt, he stunk like a goat. - General Magic 00:05
He was wearing a Hawaiian shirt, he stunk like a goat.
You could see the noses wrinkle on the faces of the three AT&T guys, - General Magic 00:06
You could see the noses wrinkle on the faces of the three AT...
No one had ever thought of the kind of ideas - General Magic 00:07
No one had ever thought of the kind of ideas
The AT&T folks said, "We're in," and they joined us as the first network partner. - General Magic 00:07
The AT&T folks said, "We're in," and they...
You got to have AT&T, you got to have Apple, - General Magic 00:06
You got to have AT&T, you got to have Apple,
You got to have Motorola and Sony, they make the devices. - General Magic 00:06
You got to have Motorola and Sony, they make the devices.
And we charged them six million dollars for the privilege of joining... each. - General Magic 00:07
And we charged them six million dollars for the privilege of...
Here was this little startup in Silicon Valley, that was gonna change the world, - General Magic 00:08
Here was this little startup in Silicon Valley, that was gon...
This company's scale is small, but thinking so big. - General Magic 00:05
This company's scale is small, but thinking so big.
Immediately we decided to join it - General Magic 00:08
Immediately we decided to join it
Sony Japan was unbelievably great, but I think one of the things - General Magic 00:16
Sony Japan was unbelievably great, but I think one of the th...
...he said we have these three bears out there, and we call them Goldilocks. - General Magic 00:04
...he said we have these three bears out there, and we call ...
- Marc is Goldilocks. -I find him, grraawr, grraawr! - General Magic 00:04
- Marc is Goldilocks. -I find him, grraawr, grraawr!