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Once they know what to do, they'll go figure out how to do it
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General Magic

Once they know what to do,they'll go figure outhow to do it

Once they know what to do,
they'll go figure out
how to do it

Full Transcript

00:00:01.000 --> 00:00:04.208
Once they know what to do, they'll go figure out how to do it.
Duration
4 seconds
Views
40
Timestamp in Movie
00:06:51
Uploaded
Jun 18, 2025
Genres
documentary
Production
Spellbound Productions II

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Movie Summary

The ideas that dominate the tech industry and our day to day lives were born at a secretive Silicon Valley start-up named 'General Magic', which spun out of Apple in 1990 to create the first handheld personal communicator (or "smartp
We truly believed with every fiber of our being - General Magic 00:16
We truly believed with every fiber of our being
But behind the scenes, - General Magic 00:06
But behind the scenes,
I was just too tunnel-visioned to be able to appreciate that. - General Magic 00:05
I was just too tunnel-visioned to be able to appreciate that...
I got a phone call, like around 10:00 a.m. in the morning - General Magic 00:09
I got a phone call, like around 10:00 a.m. in the morning
The core team was stunned. That said, things were a mess in many ways. - General Magic 00:08
The core team was stunned. That said, things were a mess in ...
But Steve and John Sculley didn't agree about what to do with it. - General Magic 00:05
But Steve and John Sculley didn't agree about what to d...
Fights escalated to the point where the board told Sculley - General Magic 00:07
Fights escalated to the point where the board told Sculley
Um, wrenching decision for everyone, - General Magic 00:09
Um, wrenching decision for everyone,
Since the Mac, - General Magic 00:09
Since the Mac,
Any other project that kept coming up, kinda fizzled very quickly - General Magic 00:11
Any other project that kept coming up, kinda fizzled very qu...
Good evening, I'm Marc Porat. - General Magic 00:04
Good evening, I'm Marc Porat.
Today many people believe that information tools - General Magic 00:08
Today many people believe that information tools
Changing our relationship to nature, to each other, - General Magic 00:08
Changing our relationship to nature, to each other,
The Aspen Institute attracted some of the most amazing people. - General Magic 00:05
The Aspen Institute attracted some of the most amazing peopl...
It had a place where they could speak freely to each other in private. - General Magic 00:05
It had a place where they could speak freely to each other i...
Cyrus Vance or Henry Kissinger or the Shahbanou of Iran or-- - General Magic 00:09
Cyrus Vance or Henry Kissinger or the Shahbanou of Iran or--
Those were the people, that was, that was the teaching there, you could, - General Magic 00:09
Those were the people, that was, that was the teaching there...
Because the future your parents handed you, that was broken. - General Magic 00:06
Because the future your parents handed you, that was broken.
And so that started me in the track of saying, "What can I do to create the future?" - General Magic 00:19
And so that started me in the track of saying, "What ca...
That's what happened to me, and I went into the future, - General Magic 00:08
That's what happened to me, and I went into the future,