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That's sort of what happened with General Magic. They saw the wave before anyone else
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General Magic

That's sort of what happenedwith General Magic. They sawthe wave before anyone else, and...

That's sort of what happened
with General Magic. They saw
the wave before anyone else, and they thought it was coming
sooner and they got tired
before it arrived

Full Transcript

00:00:01.000 --> 00:00:04.875
That's sort of what happened with General Magic. They saw the wave before anyone else,
00:00:04.875 --> 00:00:09.374
and they thought it was coming sooner and they got tired before it arrived.
Duration
9 seconds
Views
27
Timestamp in Movie
01:08:44
Uploaded
Jun 18, 2025
Genres
documentary
Production
Spellbound Productions II

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Movie Summary

The ideas that dominate the tech industry and our day to day lives were born at a secretive Silicon Valley start-up named 'General Magic', which spun out of Apple in 1990 to create the first handheld personal communicator (or "smartp
You can become so focused, and such a believer - General Magic 00:08
You can become so focused, and such a believer
In this case, the World Wide Web and General Magic probably didn't pivot, - General Magic 00:12
In this case, the World Wide Web and General Magic probably ...
I was getting increased pressure as a CEO of Apple, - General Magic 00:12
I was getting increased pressure as a CEO of Apple,
I learned from failure how incredibly painful it can be when you fail publicly. - General Magic 00:06
I learned from failure how incredibly painful it can be when...
It wasn't just the little failures, but, you know, I had to fail - General Magic 00:07
It wasn't just the little failures, but, you know, I ha...
It really hurt me for a long, long time, and it wasn't - General Magic 00:09
It really hurt me for a long, long time, and it wasn't
But the stories of Silicon Valley are always the stories - General Magic 00:24
But the stories of Silicon Valley are always the stories
Failure doesn't-- doesn't stop me as long as it's - General Magic 00:08
Failure doesn't-- doesn't stop me as long as it�...
But with General Magic there was a certain deflation in me personally, - General Magic 00:16
But with General Magic there was a certain deflation in me p...
You know that this is going to happen, and you realize - General Magic 00:08
You know that this is going to happen, and you realize
It's even more comprehensive than I remembered. - General Magic 00:05
It's even more comprehensive than I remembered.
Now that I look at it, I think, what were we thinking? - General Magic 00:07
Now that I look at it, I think, what were we thinking?
And we thought we could push the industry, we could make them do it. - General Magic 00:05
And we thought we could push the industry, we could make the...
Mm... Not there, it wasn't there. - General Magic 00:07
Mm... Not there, it wasn't there.
I'm old enough now to know that it's behind me, you know, it's-- it's, uh-- - General Magic 00:13
I'm old enough now to know that it's behind me, yo...
The stamina, you're also not as contaminated by the past. - General Magic 00:05
The stamina, you're also not as contaminated by the pas...
That, uh, stuff I-- I worked on - General Magic 00:11
That, uh, stuff I-- I worked on
Yeah, so there is a General Magic device, the Sony Magic Link. - General Magic 00:05
Yeah, so there is a General Magic device, the Sony Magic Lin...
Now I have thought about it a lot, there is a whole litany of things, - General Magic 00:07
Now I have thought about it a lot, there is a whole litany o...
A lot of blunders that I'm personally responsible for. - General Magic 00:06
A lot of blunders that I'm personally responsible for.