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The common ground between Apple and what we did
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General Magic

The common ground betweenApple and what we did at General Magicin the sixties was idealism

The common ground between
Apple and what we did at General Magic
in the sixties was idealism

Full Transcript

00:00:01.000 --> 00:00:04.083
The common ground between Apple and what we did
00:00:04.083 --> 00:00:07.457
at General Magic in the sixties was idealism.
Duration
7 seconds
Views
25
Timestamp in Movie
00:27:22
Uploaded
Jun 18, 2025
Genres
documentary
Production
Spellbound Productions II

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Movie Summary

The ideas that dominate the tech industry and our day to day lives were born at a secretive Silicon Valley start-up named 'General Magic', which spun out of Apple in 1990 to create the first handheld personal communicator (or "smartp
Our art could make a difference in, in the lives of everyone, - General Magic 00:08
Our art could make a difference in, in the lives of everyone...
I think, uh, communications is the most fundamentally human thing that we do, - General Magic 00:10
I think, uh, communications is the most fundamentally human ...
Uh, that's what distinguishes people more than any other thing I think, the, uh, - General Magic 00:11
Uh, that's what distinguishes people more than any othe...
One of the things Bill and I do is just by word of mouth passing, passing - General Magic 00:08
One of the things Bill and I do is just by word of mouth pas...
We were always saying, wow, wouldn't it be great if we did that and Andy would do this, - General Magic 00:15
We were always saying, wow, wouldn't it be great if we ...
So we created this concept of different rooms, and Andy went off - General Magic 00:13
So we created this concept of different rooms, and Andy went...
That shouldn't have been possible for one person to do that much work in one go. - General Magic 00:06
That shouldn't have been possible for one person to do ...
Passion is the thing that breaks through logic - General Magic 00:16
Passion is the thing that breaks through logic
All you have to do is tap on this little letter creating icon - General Magic 00:10
All you have to do is tap on this little letter creating ico...
There was mail, there was calendar, everything was communicating - General Magic 00:13
There was mail, there was calendar, everything was communica...
One interesting area we-- we haven't done is-- is expressing emotions. - General Magic 00:05
One interesting area we-- we haven't done is-- is expre...
Emoticons, today, emoticons are a big deal. - General Magic 00:04
Emoticons, today, emoticons are a big deal.
Andy and Bill would disappear and come back with emoticons - General Magic 00:08
Andy and Bill would disappear and come back with emoticons
Only one person hated the happy face. It's like-- - General Magic 00:07
Only one person hated the happy face. It's like--
I've certainly never worked with a team as ambitious. It's almost like - General Magic 00:09
I've certainly never worked with a team as ambitious. I...
There was, uh, confidence, even arrogance there too. - General Magic 00:04
There was, uh, confidence, even arrogance there too.
Are you kidding me? This is, this is fun! - General Magic 00:04
Are you kidding me? This is, this is fun!
It was like we could walk through walls and do anything. - General Magic 00:04
It was like we could walk through walls and do anything.
Being there with all these people who were like, "We can change the world - General Magic 00:13
Being there with all these people who were like, "We ca...
Now it's getting them to understand this thing costs money. - General Magic 00:05
Now it's getting them to understand this thing costs mo...