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The initial experience is terrific, and where we are headed
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General Magic

The initial experienceis terrific,and where we are headed is sublime, and to get...

The initial experience
is terrific,
and where we are headed is sublime, and to get from
terrific to sublime takes time

Full Transcript

00:00:01.000 --> 00:00:05.625
The initial experience is terrific, and where we are headed
00:00:05.625 --> 00:00:09.584
is sublime, and to get from terrific to sublime takes time.
Duration
10 seconds
Views
25
Timestamp in Movie
01:04:06
Uploaded
Jun 18, 2025
Genres
documentary
Production
Spellbound Productions II

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Movie Summary

The ideas that dominate the tech industry and our day to day lives were born at a secretive Silicon Valley start-up named 'General Magic', which spun out of Apple in 1990 to create the first handheld personal communicator (or "smartp
I would not say that in the video. Where we are starting, as exciting as it is, - General Magic 00:07
I would not say that in the video. Where we are starting, as...
It's a voyage that takes time, it's a journey that takes time. This will take time. - General Magic 00:05
It's a voyage that takes time, it's a journey that...
You know, I just thought as you were talking - General Magic 00:07
You know, I just thought as you were talking
To walk in, there was a week, you know, Phil actually had to set me aside - General Magic 00:11
To walk in, there was a week, you know, Phil actually had to...
And then Phil actually had to sit me down and go, "Tony what's wrong? You're not you." - General Magic 00:11
And then Phil actually had to sit me down and go, "Tony...
And so for me personally that was a major rocking event. - General Magic 00:05
And so for me personally that was a major rocking event.
Then the next one disappointment for me is, you know, I started design devices - General Magic 00:13
Then the next one disappointment for me is, you know, I star...
And so I created basically a whole product plan, and technology plan - General Magic 00:07
And so I created basically a whole product plan, and technol...
I go back to General Magic, I said, "Look I have a firmed up product plan, - General Magic 00:21
I go back to General Magic, I said, "Look I have a firm...
They were defeated. That was the saddest part about that meeting, - General Magic 00:15
They were defeated. That was the saddest part about that mee...
I am a particularly loyal person, so it was, it was - General Magic 00:06
I am a particularly loyal person, so it was, it was
I was fully bought into what we were doing, uhm, - General Magic 00:15
I was fully bought into what we were doing, uhm,
It looked like a massive disaster, - General Magic 00:07
It looked like a massive disaster,
It was a sense of rejection that penetrated right to your heart - General Magic 00:08
It was a sense of rejection that penetrated right to your he...
It was, uh, devastating. For me it was, it was really devastating - General Magic 00:10
It was, uh, devastating. For me it was, it was really devast...
It's-- it's going to be a long time before I start committing - General Magic 00:30
It's-- it's going to be a long time before I start...
I think the conceptual ideas were there, the user base was not there, - General Magic 00:13
I think the conceptual ideas were there, the user base was n...
Like it doesn't matter if you invented it because you didn't have shows, - General Magic 00:07
Like it doesn't matter if you invented it because you d...
I think there was actually nothing General Magic could have done - General Magic 00:08
I think there was actually nothing General Magic could have ...
The way I think about that, it's like a wave. If you start paddling too early - General Magic 00:12
The way I think about that, it's like a wave. If you st...