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The reason you should care about the story of General Magic
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General Magic

The reasonyou should care aboutthe story of General Magic is because it involvessomething...

The reason
you should care about
the story of General Magic is because it involves
something fundamental, and that is...
failure isn't the end

Full Transcript

00:00:01.000 --> 00:00:04.458
The reason you should care about the story of General Magic
00:00:04.458 --> 00:00:08.000
is because it involves something fundamental,
00:00:08.000 --> 00:00:12.667
and that is... failure isn't the end.
Duration
13 seconds
Views
54
Timestamp in Movie
00:02:18
Uploaded
Jun 18, 2025
Genres
documentary
Production
Spellbound Productions II

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Movie Summary

The ideas that dominate the tech industry and our day to day lives were born at a secretive Silicon Valley start-up named 'General Magic', which spun out of Apple in 1990 to create the first handheld personal communicator (or "smartp
The reason this story so haunts the people that were involved, - General Magic 00:11
The reason this story so haunts the people that were involve...
Did it fail? I mean, the company itself failed, the ideas didn't fail. - General Magic 00:06
Did it fail? I mean, the company itself failed, the ideas di...
The people who worked there didn't fail. So, was it a failure? - General Magic 00:05
The people who worked there didn't fail. So, was it a f...
I didn't really wanna go to class. Every waking moment that I wasn't in school - General Magic 00:09
I didn't really wanna go to class. Every waking moment ...
Talking to friends about it, I was the geek, you know, The Revenge of the Nerds. - General Magic 00:05
Talking to friends about it, I was the geek, you know, The R...
For me every weekend was fixing things, or building things, from the age of three or four. - General Magic 00:07
For me every weekend was fixing things, or building things, ...
Soapbox derby racer, or we could repair lawnmowers or what have you. - General Magic 00:05
Soapbox derby racer, or we could repair lawnmowers or what h...
But with this I could create new things. I could sit there and I could program a game, - General Magic 00:15
But with this I could create new things. I could sit there a...
And then it was the Mac and it was all about the Mac. - General Magic 00:04
And then it was the Mac and it was all about the Mac.
There were names of people like Andy Hertzfeld, Joanna Hoffman, Bill Atkinson, - General Magic 00:11
There were names of people like Andy Hertzfeld, Joanna Hoffm...
My name is Andy Hertzfeld, I bought and fell in love with an Apple II in 1978. - General Magic 00:05
My name is Andy Hertzfeld, I bought and fell in love with an...
And went to work for Apple in 1979 and was lucky enough to help design the Macintosh. - General Magic 00:08
And went to work for Apple in 1979 and was lucky enough to h...
You have to go and find out more about them, - General Magic 00:06
You have to go and find out more about them,
Hello, I am Macintosh. It sure is great to get out of that bag. - General Magic 00:07
Hello, I am Macintosh. It sure is great to get out of that b...
January 24th 1984, - General Magic 00:10
January 24th 1984,
You know what I remember? We were sitting here - General Magic 00:11
You know what I remember? We were sitting here
It was a culmination of years of work, of years of expectation. - General Magic 00:07
It was a culmination of years of work, of years of expectati...
What we are trying to do with Macintosh is take away - General Magic 00:08
What we are trying to do with Macintosh is take away
One of the neatest things about Macintosh was we had a chance - General Magic 00:06
One of the neatest things about Macintosh was we had a chanc...
We called it the computer for the rest of us, - General Magic 00:07
We called it the computer for the rest of us,