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The technology unfortunately wasn't there at the time
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General Magic

The technology unfortunatelywasn't there at the time, but those dreams,we kept dreaming

The technology unfortunately
wasn't there at the time, but those dreams,
we kept dreaming

Full Transcript

00:00:01.000 --> 00:00:04.042
The technology unfortunately wasn't there at the time,
00:00:04.042 --> 00:00:07.209
but those dreams, we kept dreaming.
Duration
7 seconds
Views
23
Timestamp in Movie
01:17:15
Uploaded
Jun 18, 2025
Genres
documentary
Production
Spellbound Productions II

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Movie Summary

The ideas that dominate the tech industry and our day to day lives were born at a secretive Silicon Valley start-up named 'General Magic', which spun out of Apple in 1990 to create the first handheld personal communicator (or "smartp
Tony is very big on music and he would talk about music a lot and how, - General Magic 00:23
Tony is very big on music and he would talk about music a lo...
MP3 showed up. I was like, music is coming. - General Magic 00:05
MP3 showed up. I was like, music is coming.
Next thing I know I get a call, "We've looked at all the MP3 players, we think they are bad. - General Magic 00:07
Next thing I know I get a call, "We've looked at a...
We think there is one that can be done in the Apple way." - General Magic 00:24
We think there is one that can be done in the Apple way.&quo...
Boom, that's iPod. I happen to have one right here - General Magic 00:06
Boom, that's iPod. I happen to have one right here
The Magic lesson was, we have to ship it as fast as possible - General Magic 00:08
The Magic lesson was, we have to ship it as fast as possible
And then we added downloadable apps, - General Magic 00:07
And then we added downloadable apps,
We had these different pieces and I'm like this is starting to come together. - General Magic 00:05
We had these different pieces and I'm like this is star...
I remember this, and it was like I was back at General Magic - General Magic 00:12
I remember this, and it was like I was back at General Magic
This is real, Steve goes, - General Magic 00:08
This is real, Steve goes,
Today Apple is going to reinvent the phone. - General Magic 00:05
Today Apple is going to reinvent the phone.
We're going to use a pointing device that we are all born with, - General Magic 00:08
We're going to use a pointing device that we are all bo...
So, let's go ahead and turn it on, alrighty. - General Magic 00:06
So, let's go ahead and turn it on, alrighty.
I was proud to think that, "Yeah, my god, we did it." - General Magic 00:10
I was proud to think that, "Yeah, my god, we did it.&qu...
And on the other hand, I was sad that it wasn't us. - General Magic 00:05
And on the other hand, I was sad that it wasn't us.
But I also felt vindicated in some way. - General Magic 00:05
But I also felt vindicated in some way.
That the ideas had been right, the timing had been wrong. - General Magic 00:04
That the ideas had been right, the timing had been wrong.
Steve would often call me after like the big product introductions, - General Magic 00:11
Steve would often call me after like the big product introdu...
He said, "What do you think, what do you think?" - General Magic 00:08
He said, "What do you think, what do you think?"
You know it was all like, you could hear Steve, say: - General Magic 00:14
You know it was all like, you could hear Steve, say: