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Then the next one disappointment for me is, you know, I started design devices
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General Magic

Then the next one disappointmentfor me is, you know, I starteddesign devices and I started...

Then the next one disappointment
for me is, you know, I started
design devices and I started to try to mold
General Magic technology into something
that I thought was sellable

Full Transcript

00:00:01.000 --> 00:00:05.958
Then the next one disappointment for me is, you know, I started design devices
00:00:05.958 --> 00:00:09.626
and I started to try to mold General Magic technology
00:00:09.626 --> 00:00:13.292
into something that I thought was sellable.
Duration
13 seconds
Views
28
Timestamp in Movie
01:05:18
Uploaded
Jun 18, 2025
Genres
documentary
Production
Spellbound Productions II

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Movie Summary

The ideas that dominate the tech industry and our day to day lives were born at a secretive Silicon Valley start-up named 'General Magic', which spun out of Apple in 1990 to create the first handheld personal communicator (or "smartp
And so I created basically a whole product plan, and technology plan - General Magic 00:07
And so I created basically a whole product plan, and technol...
I go back to General Magic, I said, "Look I have a firmed up product plan, - General Magic 00:21
I go back to General Magic, I said, "Look I have a firm...
They were defeated. That was the saddest part about that meeting, - General Magic 00:15
They were defeated. That was the saddest part about that mee...
I am a particularly loyal person, so it was, it was - General Magic 00:06
I am a particularly loyal person, so it was, it was
I was fully bought into what we were doing, uhm, - General Magic 00:15
I was fully bought into what we were doing, uhm,
It looked like a massive disaster, - General Magic 00:07
It looked like a massive disaster,
It was a sense of rejection that penetrated right to your heart - General Magic 00:08
It was a sense of rejection that penetrated right to your he...
It was, uh, devastating. For me it was, it was really devastating - General Magic 00:10
It was, uh, devastating. For me it was, it was really devast...
It's-- it's going to be a long time before I start committing - General Magic 00:30
It's-- it's going to be a long time before I start...
I think the conceptual ideas were there, the user base was not there, - General Magic 00:13
I think the conceptual ideas were there, the user base was n...
Like it doesn't matter if you invented it because you didn't have shows, - General Magic 00:07
Like it doesn't matter if you invented it because you d...
I think there was actually nothing General Magic could have done - General Magic 00:08
I think there was actually nothing General Magic could have ...
The way I think about that, it's like a wave. If you start paddling too early - General Magic 00:12
The way I think about that, it's like a wave. If you st...
That's sort of what happened with General Magic. They saw the wave before anyone else, - General Magic 00:09
That's sort of what happened with General Magic. They s...
You can become so focused, and such a believer - General Magic 00:08
You can become so focused, and such a believer
In this case, the World Wide Web and General Magic probably didn't pivot, - General Magic 00:12
In this case, the World Wide Web and General Magic probably ...
I was getting increased pressure as a CEO of Apple, - General Magic 00:12
I was getting increased pressure as a CEO of Apple,
I learned from failure how incredibly painful it can be when you fail publicly. - General Magic 00:06
I learned from failure how incredibly painful it can be when...
It wasn't just the little failures, but, you know, I had to fail - General Magic 00:07
It wasn't just the little failures, but, you know, I ha...
It really hurt me for a long, long time, and it wasn't - General Magic 00:09
It really hurt me for a long, long time, and it wasn't