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There is a creative process here that is much like
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General Magic

There is a creativeprocess here that is much like making a film or paintinga picture or...

There is a creative
process here that is much like making a film or painting
a picture or doing a play

Full Transcript

00:00:01.000 --> 00:00:04.000
There is a creative process here that is much like
00:00:04.000 --> 00:00:06.207
making a film or painting a picture or doing a play.
Duration
6 seconds
Views
29
Timestamp in Movie
00:27:05
Uploaded
Jun 18, 2025
Genres
documentary
Production
Spellbound Productions II

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Movie Summary

The ideas that dominate the tech industry and our day to day lives were born at a secretive Silicon Valley start-up named 'General Magic', which spun out of Apple in 1990 to create the first handheld personal communicator (or "smartp
This is very creative, which is a surprise to a lot of people. - General Magic 00:04
This is very creative, which is a surprise to a lot of peopl...
The common ground between Apple and what we did - General Magic 00:07
The common ground between Apple and what we did
Our art could make a difference in, in the lives of everyone, - General Magic 00:08
Our art could make a difference in, in the lives of everyone...
I think, uh, communications is the most fundamentally human thing that we do, - General Magic 00:10
I think, uh, communications is the most fundamentally human ...
Uh, that's what distinguishes people more than any other thing I think, the, uh, - General Magic 00:11
Uh, that's what distinguishes people more than any othe...
One of the things Bill and I do is just by word of mouth passing, passing - General Magic 00:08
One of the things Bill and I do is just by word of mouth pas...
We were always saying, wow, wouldn't it be great if we did that and Andy would do this, - General Magic 00:15
We were always saying, wow, wouldn't it be great if we ...
So we created this concept of different rooms, and Andy went off - General Magic 00:13
So we created this concept of different rooms, and Andy went...
That shouldn't have been possible for one person to do that much work in one go. - General Magic 00:06
That shouldn't have been possible for one person to do ...
Passion is the thing that breaks through logic - General Magic 00:16
Passion is the thing that breaks through logic
All you have to do is tap on this little letter creating icon - General Magic 00:10
All you have to do is tap on this little letter creating ico...
There was mail, there was calendar, everything was communicating - General Magic 00:13
There was mail, there was calendar, everything was communica...
One interesting area we-- we haven't done is-- is expressing emotions. - General Magic 00:05
One interesting area we-- we haven't done is-- is expre...
Emoticons, today, emoticons are a big deal. - General Magic 00:04
Emoticons, today, emoticons are a big deal.
Andy and Bill would disappear and come back with emoticons - General Magic 00:08
Andy and Bill would disappear and come back with emoticons
Only one person hated the happy face. It's like-- - General Magic 00:07
Only one person hated the happy face. It's like--
I've certainly never worked with a team as ambitious. It's almost like - General Magic 00:09
I've certainly never worked with a team as ambitious. I...
There was, uh, confidence, even arrogance there too. - General Magic 00:04
There was, uh, confidence, even arrogance there too.
Are you kidding me? This is, this is fun! - General Magic 00:04
Are you kidding me? This is, this is fun!
It was like we could walk through walls and do anything. - General Magic 00:04
It was like we could walk through walls and do anything.