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This company's scale is small, but thinking so big
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General Magic

This company's scale is small,but thinking so big

This company's scale is small,
but thinking so big

Full Transcript

00:00:01.000 --> 00:00:04.625
This company's scale is small, but thinking so big.
Duration
5 seconds
Views
23
Timestamp in Movie
00:32:16
Uploaded
Jun 18, 2025
Genres
documentary
Production
Spellbound Productions II

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Movie Summary

The ideas that dominate the tech industry and our day to day lives were born at a secretive Silicon Valley start-up named 'General Magic', which spun out of Apple in 1990 to create the first handheld personal communicator (or "smartp
Immediately we decided to join it - General Magic 00:08
Immediately we decided to join it
Sony Japan was unbelievably great, but I think one of the things - General Magic 00:16
Sony Japan was unbelievably great, but I think one of the th...
...he said we have these three bears out there, and we call them Goldilocks. - General Magic 00:04
...he said we have these three bears out there, and we call ...
- Marc is Goldilocks. -I find him, grraawr, grraawr! - General Magic 00:04
- Marc is Goldilocks. -I find him, grraawr, grraawr!
The vision was gonna happen because we were putting together - General Magic 00:09
The vision was gonna happen because we were putting together
We knew we were innovating, no one had done anything like that, and if it succeeded - General Magic 00:12
We knew we were innovating, no one had done anything like th...
That was fighting, that was battle. - General Magic 00:04
That was fighting, that was battle.
We had no choice, but to keep quiet about the things we were doing - General Magic 00:17
We had no choice, but to keep quiet about the things we were...
Everybody had to shred everything. We couldn't put everything in one bin. - General Magic 00:06
Everybody had to shred everything. We couldn't put ever...
We had to wait and-- and kind of dole it out to various different places. - General Magic 00:07
We had to wait and-- and kind of dole it out to various diff...
We were asked not to talk about it outside - General Magic 00:06
We were asked not to talk about it outside
So there was this buzz around the company, but it really was kind of this, this, cipher. - General Magic 00:05
So there was this buzz around the company, but it really was...
We had to keep it under wraps. Part of that was this PR strategy - General Magic 00:10
We had to keep it under wraps. Part of that was this PR stra...
"While we're in business development stage, security is essential. - General Magic 00:05
"While we're in business development stage, securi...
If the concept leaks, we lose our competitive edge. - General Magic 00:04
If the concept leaks, we lose our competitive edge.
Please use the highest level of personal attention to security, including, - General Magic 00:10
Please use the highest level of personal attention to securi...
If asked by a non-Apple person, tell me immediately." - General Magic 00:08
If asked by a non-Apple person, tell me immediately."
In that sense he was our ally, or so we thought. - General Magic 00:07
In that sense he was our ally, or so we thought.
I was getting intense pressure from the Apple board and from the Apple management team - General Magic 00:11
I was getting intense pressure from the Apple board and from...
And Apple was developing in parallel a business that it owned 100% of, - General Magic 00:10
And Apple was developing in parallel a business that it owne...