To watch in HD, get ClipCafe PRO
This is very creative, which is a surprise to a lot of people
Please log in to add to collections.
General Magic

This is very creative, which isa surprise to a lot of people

This is very creative, which is
a surprise to a lot of people

Full Transcript

00:00:01.000 --> 00:00:04.251
This is very creative, which is a surprise to a lot of people.
Duration
4 seconds
Views
34
Timestamp in Movie
00:27:10
Uploaded
Jun 18, 2025
Genres
documentary
Production
Spellbound Productions II

Want This Clip in HD?

Upgrade for HD/4K downloads and unlimited access. Upgrade now →

Movie Summary

The ideas that dominate the tech industry and our day to day lives were born at a secretive Silicon Valley start-up named 'General Magic', which spun out of Apple in 1990 to create the first handheld personal communicator (or "smartp
The common ground between Apple and what we did - General Magic 00:07
The common ground between Apple and what we did
Our art could make a difference in, in the lives of everyone, - General Magic 00:08
Our art could make a difference in, in the lives of everyone...
I think, uh, communications is the most fundamentally human thing that we do, - General Magic 00:10
I think, uh, communications is the most fundamentally human ...
Uh, that's what distinguishes people more than any other thing I think, the, uh, - General Magic 00:11
Uh, that's what distinguishes people more than any othe...
One of the things Bill and I do is just by word of mouth passing, passing - General Magic 00:08
One of the things Bill and I do is just by word of mouth pas...
We were always saying, wow, wouldn't it be great if we did that and Andy would do this, - General Magic 00:15
We were always saying, wow, wouldn't it be great if we ...
So we created this concept of different rooms, and Andy went off - General Magic 00:13
So we created this concept of different rooms, and Andy went...
That shouldn't have been possible for one person to do that much work in one go. - General Magic 00:06
That shouldn't have been possible for one person to do ...
Passion is the thing that breaks through logic - General Magic 00:16
Passion is the thing that breaks through logic
All you have to do is tap on this little letter creating icon - General Magic 00:10
All you have to do is tap on this little letter creating ico...
There was mail, there was calendar, everything was communicating - General Magic 00:13
There was mail, there was calendar, everything was communica...
One interesting area we-- we haven't done is-- is expressing emotions. - General Magic 00:05
One interesting area we-- we haven't done is-- is expre...
Emoticons, today, emoticons are a big deal. - General Magic 00:04
Emoticons, today, emoticons are a big deal.
Andy and Bill would disappear and come back with emoticons - General Magic 00:08
Andy and Bill would disappear and come back with emoticons
Only one person hated the happy face. It's like-- - General Magic 00:07
Only one person hated the happy face. It's like--
I've certainly never worked with a team as ambitious. It's almost like - General Magic 00:09
I've certainly never worked with a team as ambitious. I...
There was, uh, confidence, even arrogance there too. - General Magic 00:04
There was, uh, confidence, even arrogance there too.
Are you kidding me? This is, this is fun! - General Magic 00:04
Are you kidding me? This is, this is fun!
It was like we could walk through walls and do anything. - General Magic 00:04
It was like we could walk through walls and do anything.
Being there with all these people who were like, "We can change the world - General Magic 00:13
Being there with all these people who were like, "We ca...