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This is where it leads.
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General Magic

This is where it leads."The idea of mobile computing,uhm, started at General Magic

This is where it leads."
The idea of mobile computing,
uhm, started at General Magic

Full Transcript

00:00:01.000 --> 00:00:08.125
This is where it leads." The idea of mobile computing, uhm, started at General Magic.
Duration
8 seconds
Views
25
Timestamp in Movie
00:19:08
Uploaded
Jun 18, 2025
Genres
documentary
Production
Spellbound Productions II

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Movie Summary

The ideas that dominate the tech industry and our day to day lives were born at a secretive Silicon Valley start-up named 'General Magic', which spun out of Apple in 1990 to create the first handheld personal communicator (or "smartp
When you started to hear about the different people that were also there, it was like - General Magic 00:14
When you started to hear about the different people that wer...
And then, all of a sudden, Andy Hertzfeld walks by, - General Magic 00:07
And then, all of a sudden, Andy Hertzfeld walks by,
"Aah," you know, you're resonating, like the rock stars are here. - General Magic 00:05
"Aah," you know, you're resonating, like the ...
- And then they just sit down on the floor next to you! -How are you doing? - General Magic 00:05
- And then they just sit down on the floor next to you! -How...
It wasn't just the best of the Apple of the 80's. - General Magic 00:04
It wasn't just the best of the Apple of the 80's.
It was the best of Apple early 90's that were all coming. - General Magic 00:05
It was the best of Apple early 90's that were all comin...
And here is this whole team of people bubbling - General Magic 00:07
And here is this whole team of people bubbling
I have this kind of longer hair and I got my high tops from Detroit. - General Magic 00:06
I have this kind of longer hair and I got my high tops from ...
I was the lowest guy on the totem pole, you know, "Give him some stuff and try things." - General Magic 00:08
I was the lowest guy on the totem pole, you know, "Give...
I was only going into engineering because I knew that it would be like a tool kit - General Magic 00:08
I was only going into engineering because I knew that it wou...
But then I got into it, and it turns out, oh jeez, you know, - General Magic 00:07
But then I got into it, and it turns out, oh jeez, you know,
A lot of times people in their twenties are out, you know, - General Magic 00:12
A lot of times people in their twenties are out, you know,
-...the camera. - General Magic 00:06
-...the camera.
You know, I hadn't had that many first days of jobs before - General Magic 00:11
You know, I hadn't had that many first days of jobs bef...
I met Andy Hertzfeld for the first time, he was already famous, I knew - General Magic 00:11
I met Andy Hertzfeld for the first time, he was already famo...
-OK! Let's-- let's try to, uh, start the meeting, - General Magic 00:14
-OK! Let's-- let's try to, uh, start the meeting,
It'll be a good historical or hysterical document, uh, - General Magic 00:07
It'll be a good historical or hysterical document, uh,
What I understood was that these people were - General Magic 00:10
What I understood was that these people were
And you could trust them because what they were driven towards, wasn't a job, - General Magic 00:09
And you could trust them because what they were driven towar...
It was where we were headed, we were going to change the world. - General Magic 00:04
It was where we were headed, we were going to change the wor...