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We had to wait and-- and kind of dole it out to various different places
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General Magic

We had to wait and--and kind of dole it outto various different places

We had to wait and--
and kind of dole it out
to various different places

Full Transcript

00:00:01.000 --> 00:00:07.375
We had to wait and-- and kind of dole it out to various different places.
Duration
7 seconds
Views
38
Timestamp in Movie
00:33:43
Uploaded
Jun 18, 2025
Genres
documentary
Production
Spellbound Productions II

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Movie Summary

The ideas that dominate the tech industry and our day to day lives were born at a secretive Silicon Valley start-up named 'General Magic', which spun out of Apple in 1990 to create the first handheld personal communicator (or "smartp
We were asked not to talk about it outside - General Magic 00:06
We were asked not to talk about it outside
So there was this buzz around the company, but it really was kind of this, this, cipher. - General Magic 00:05
So there was this buzz around the company, but it really was...
We had to keep it under wraps. Part of that was this PR strategy - General Magic 00:10
We had to keep it under wraps. Part of that was this PR stra...
"While we're in business development stage, security is essential. - General Magic 00:05
"While we're in business development stage, securi...
If the concept leaks, we lose our competitive edge. - General Magic 00:04
If the concept leaks, we lose our competitive edge.
Please use the highest level of personal attention to security, including, - General Magic 00:10
Please use the highest level of personal attention to securi...
If asked by a non-Apple person, tell me immediately." - General Magic 00:08
If asked by a non-Apple person, tell me immediately."
In that sense he was our ally, or so we thought. - General Magic 00:07
In that sense he was our ally, or so we thought.
I was getting intense pressure from the Apple board and from the Apple management team - General Magic 00:11
I was getting intense pressure from the Apple board and from...
And Apple was developing in parallel a business that it owned 100% of, - General Magic 00:10
And Apple was developing in parallel a business that it owne...
Ten years ago we launched Macintosh, a revolution for the desktop. - General Magic 00:07
Ten years ago we launched Macintosh, a revolution for the de...
And today we are launching Newton, a revolution for the pocket. - General Magic 00:06
And today we are launching Newton, a revolution for the pock...
John Sculley gave a keynote address at the 1993 - General Magic 00:10
John Sculley gave a keynote address at the 1993
Imagine being able to take a cellular telephone and be able to be paged - General Magic 00:10
Imagine being able to take a cellular telephone and be able ...
Except he announced it as something Apple was doing. We thought Apple wasn't doing it - General Magic 00:09
Except he announced it as something Apple was doing. We thou...
I wish I could say that I was hurt. I wasn't-- - General Magic 00:08
I wish I could say that I was hurt. I wasn't--
They had, uh, decided to make something - General Magic 00:07
They had, uh, decided to make something
I thought Newton was, I thought that they could co-exist, you know. - General Magic 00:06
I thought Newton was, I thought that they could co-exist, yo...
And, so I wasn't really concerned that Newton would hurt General Magic. - General Magic 00:06
And, so I wasn't really concerned that Newton would hur...
They were our closest partner who really gave us our life. - General Magic 00:06
They were our closest partner who really gave us our life.