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We were too dazzled by what it could possibly do
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General Magic

We were too dazzled bywhat it could possibly do to kind of realizewe were biting offmore...

We were too dazzled by
what it could possibly do to kind of realize
we were biting off
more than we could chew

Full Transcript

00:00:01.000 --> 00:00:04.417
We were too dazzled by what it could possibly do
00:00:04.417 --> 00:00:09.375
to kind of realize we were biting off more than we could chew.
Duration
9 seconds
Views
28
Timestamp in Movie
00:53:43
Uploaded
Jun 18, 2025
Genres
documentary
Production
Spellbound Productions II

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Movie Summary

The ideas that dominate the tech industry and our day to day lives were born at a secretive Silicon Valley start-up named 'General Magic', which spun out of Apple in 1990 to create the first handheld personal communicator (or "smartp
I was still in creative mode, working on a flipping coin, - General Magic 00:08
I was still in creative mode, working on a flipping coin,
Whereas you tap the coin and it would flip around heads or tails - General Magic 00:08
Whereas you tap the coin and it would flip around heads or t...
And I was setting a bad example for the team by doing stuff - General Magic 00:15
And I was setting a bad example for the team by doing stuff
And it really made me do some soul searching that I was kind of, uh... - General Magic 00:07
And it really made me do some soul searching that I was kind...
Leading people astray and not having - General Magic 00:08
Leading people astray and not having
The deadline is everything, meet this date or miss your opportunity - General Magic 00:07
The deadline is everything, meet this date or miss your oppo...
I was like, "Huh... OK, I'm not crazy, - General Magic 00:18
I was like, "Huh... OK, I'm not crazy,
Don't they see? Don't-- - General Magic 00:05
Don't they see? Don't--
At some point when you grow up, your parents can do no wrong, - General Magic 00:07
At some point when you grow up, your parents can do no wrong...
I grew up as a person, and these people who I saw - General Magic 00:13
I grew up as a person, and these people who I saw
And that's when it kind of flipped for me like, "I can't just follow - General Magic 00:09
And that's when it kind of flipped for me like, "I...
One night, Sunday I think, and I walk into the building and I hear - General Magic 00:10
One night, Sunday I think, and I walk into the building and ...
And just banging away building what looked to me like bunk beds. - General Magic 00:04
And just banging away building what looked to me like bunk b...
I said, "Guys, what, what are you doing here?" They said, "We're building bunk beds." - General Magic 00:09
I said, "Guys, what, what are you doing here?" The...
We had to go up against it, pull it together to get - General Magic 00:07
We had to go up against it, pull it together to get
I remember like sleeping on, you know, some random - General Magic 00:09
I remember like sleeping on, you know, some random
So we're just working all out all the time, uh, and I-- I was actually sleeping - General Magic 00:09
So we're just working all out all the time, uh, and I--...
It's night time, people are clustered around a handful of machines. - General Magic 00:05
It's night time, people are clustered around a handful ...
The rabbits are running around under their feet, the parrot is squawking - General Magic 00:07
The rabbits are running around under their feet, the parrot ...
Uh, it-- it was dank, musty, you know it smelt of sweat - General Magic 00:14
Uh, it-- it was dank, musty, you know it smelt of sweat