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We were, this was the moment, this was the launch
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General Magic

We were, this was the moment,this was the launch

We were, this was the moment,
this was the launch

Full Transcript

00:00:01.000 --> 00:00:04.458
We were, this was the moment, this was the launch.
Duration
4 seconds
Views
27
Timestamp in Movie
01:00:06
Uploaded
Jun 18, 2025
Genres
documentary
Production
Spellbound Productions II

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Movie Summary

The ideas that dominate the tech industry and our day to day lives were born at a secretive Silicon Valley start-up named 'General Magic', which spun out of Apple in 1990 to create the first handheld personal communicator (or "smartp
We were gonna make it, we were gonna succeed and it was gonna be amazing. - General Magic 00:04
We were gonna make it, we were gonna succeed and it was gonn...
So, what are we doing? Today we are making the first steps. - General Magic 00:05
So, what are we doing? Today we are making the first steps.
This afternoon it's out there, the devices are out there and the service is out there. - General Magic 00:06
This afternoon it's out there, the devices are out ther...
We had arranged to have a demonstration day at Fry's, - General Magic 00:08
We had arranged to have a demonstration day at Fry's,
We went into the store and all of the, all of the demonstration stuff was way in the back, - General Magic 00:17
We went into the store and all of the, all of the demonstrat...
We talked about our user as being Joe Sixpack. - General Magic 00:05
We talked about our user as being Joe Sixpack.
And I do remember sitting around thinking, "You know, Joe Sixpack really doesn't have email." - General Magic 00:11
And I do remember sitting around thinking, "You know, J...
I worried about the size, I worried about the battery life, - General Magic 00:05
I worried about the size, I worried about the battery life,
What it really comes down to is a personal decision - General Magic 00:07
What it really comes down to is a personal decision
My stomach turned sour and I thought we're doomed. - General Magic 00:07
My stomach turned sour and I thought we're doomed.
No one came, no one bought it. Nothing. - General Magic 00:07
No one came, no one bought it. Nothing.
And so we are waiting for the sales to happen and the sales numbers were low. - General Magic 00:06
And so we are waiting for the sales to happen and the sales ...
Very low, and there were some problems with the AT&T Network. So bit by bit - General Magic 00:16
Very low, and there were some problems with the AT&T Net...
We had sold fewer than 3000 devices, and almost all of those - General Magic 00:08
We had sold fewer than 3000 devices, and almost all of those
Virtually none to ordinary consumers. - General Magic 00:04
Virtually none to ordinary consumers.
I was looking at the list of the names of the buyers - General Magic 00:13
I was looking at the list of the names of the buyers
Share price, that's I think, the greatest concern in this room and that's - General Magic 00:06
Share price, that's I think, the greatest concern in th...
The explosion of the Internet has forced a rethinking of strategies - General Magic 00:06
The explosion of the Internet has forced a rethinking of str...
I have believed for years, and continue to believe, - General Magic 00:14
I have believed for years, and continue to believe,
I continue to believe in the wireless dimension, - General Magic 00:09
I continue to believe in the wireless dimension,