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What I understood was that these people were
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General Magic

What I understoodwas that these people were doing somethingso charmingly different, so...

What I understood
was that these people were doing something
so charmingly different, so charmingly new. So...fun

Full Transcript

00:00:01.000 --> 00:00:03.292
What I understood was that these people were
00:00:03.292 --> 00:00:06.042
doing something so charmingly different,
00:00:06.042 --> 00:00:10.417
so charmingly new. So...fun.
Duration
10 seconds
Views
28
Timestamp in Movie
00:21:49
Uploaded
Jun 18, 2025
Genres
documentary
Production
Spellbound Productions II

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Movie Summary

The ideas that dominate the tech industry and our day to day lives were born at a secretive Silicon Valley start-up named 'General Magic', which spun out of Apple in 1990 to create the first handheld personal communicator (or "smartp
And you could trust them because what they were driven towards, wasn't a job, - General Magic 00:09
And you could trust them because what they were driven towar...
It was where we were headed, we were going to change the world. - General Magic 00:04
It was where we were headed, we were going to change the wor...
We all basically sat on the floor-- no, I did not. They all basically sat on the floor - General Magic 00:11
We all basically sat on the floor-- no, I did not. They all ...
We've been talking about possible names, what is the device? - General Magic 00:04
We've been talking about possible names, what is the de...
One of the things that's really special is that it's in my pocket with me all the time. - General Magic 00:05
One of the things that's really special is that it'...
It's a very different thing than computers. It's something that is in my pocket - General Magic 00:09
It's a very different thing than computers. It's s...
The notion that it wasn't just gonna be a phone, - General Magic 00:08
The notion that it wasn't just gonna be a phone,
I thought, "Oh my god, - General Magic 00:08
I thought, "Oh my god,
-Show us what's in the box. -Uhm. OK. - General Magic 00:07
-Show us what's in the box. -Uhm. OK.
We are trying to make something that people love. We need it to be like your watch, - General Magic 00:09
We are trying to make something that people love. We need it...
You know this is a huge, ugly thing, but, um, we had to start somewhere, we had to start - General Magic 00:21
You know this is a huge, ugly thing, but, um, we had to star...
This is in the very beginning and, um, one of the problems with this, - General Magic 00:07
This is in the very beginning and, um, one of the problems w...
And it just didn't have the resolution, it would be a horrible experience - General Magic 00:08
And it just didn't have the resolution, it would be a h...
We were pushing the envelope on every single front, - General Magic 00:12
We were pushing the envelope on every single front,
The feeling was that anything was possible. You could shoot - General Magic 00:08
The feeling was that anything was possible. You could shoot
The purpose of doing all this, is to go out and-- and create prototypes - General Magic 00:11
The purpose of doing all this, is to go out and-- and create...
The array of personalities, they were all like nuclear power plants, - General Magic 00:08
The array of personalities, they were all like nuclear power...
For me the challenge was challenging myself to try and work at that level. - General Magic 00:05
For me the challenge was challenging myself to try and work ...
I was a newbie. A lot of people got to just do, you know, if you're the young guy in the team - General Magic 00:09
I was a newbie. A lot of people got to just do, you know, if...
I'm hooking up a demo so that we can see - General Magic 00:06
I'm hooking up a demo so that we can see