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You really had to work very hard to build what we were trying to build
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General Magic

You really had to work very hardto build what we weretrying to build

You really had to work very hard
to build what we were
trying to build

Full Transcript

00:00:01.000 --> 00:00:05.709
You really had to work very hard to build what we were trying to build.
Duration
6 seconds
Views
30
Timestamp in Movie
00:44:02
Uploaded
Jun 18, 2025
Genres
documentary
Production
Spellbound Productions II

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Movie Summary

The ideas that dominate the tech industry and our day to day lives were born at a secretive Silicon Valley start-up named 'General Magic', which spun out of Apple in 1990 to create the first handheld personal communicator (or "smartp
I really had to up my game and they were all like, "Fadell you're doing it wrong. - General Magic 00:05
I really had to up my game and they were all like, "Fad...
You should be doing it that way." And I'm like, "No, I think it's the right way." - General Magic 00:11
You should be doing it that way." And I'm like, &q...
Once we got the basics there, you take the new chip that had - General Magic 00:12
Once we got the basics there, you take the new chip that had
We could see it, we could touch it and feel it. - General Magic 00:05
We could see it, we could touch it and feel it.
But the responsiveness of the device was really slow. Uh, the processor was underpowered, - General Magic 00:12
But the responsiveness of the device was really slow. Uh, th...
I was sitting in a lot of the user test labs. - General Magic 00:05
I was sitting in a lot of the user test labs.
Don't, don't tap that. No, it's not there, it's over there!" - General Magic 00:07
Don't, don't tap that. No, it's not there, it...
The thing at the bottom that kinda looks like a comb, - General Magic 00:08
The thing at the bottom that kinda looks like a comb,
Like some operating systems had little spinning wheels - General Magic 00:06
Like some operating systems had little spinning wheels
Finally you just pull out the battery and reset the device, - General Magic 00:06
Finally you just pull out the battery and reset the device,
- target for re-bunking. - General Magic 00:04
- target for re-bunking.
And, you know, it's slowly dawning on us, like we are not gonna get this done. - General Magic 00:06
And, you know, it's slowly dawning on us, like we are n...
The roadshow for the General Magic public offering - General Magic 00:13
The roadshow for the General Magic public offering
We've got a roadie crew that has to set up the cameras and the big screen - General Magic 00:07
We've got a roadie crew that has to set up the cameras ...
What we envisioned is something in your hand that's with you all the time, that allows you - General Magic 00:12
What we envisioned is something in your hand that's wit...
I would go out in the hallway and I would pretend to be an airline company - General Magic 00:15
I would go out in the hallway and I would pretend to be an a...
The roadshow succeeded beyond everybody's wild expectations. - General Magic 00:06
The roadshow succeeded beyond everybody's wild expectat...
The first concept public offering in Silicon Valley history - General Magic 00:09
The first concept public offering in Silicon Valley history
We were kings of the universe, and it was really fun. - General Magic 00:06
We were kings of the universe, and it was really fun.
Today we would call it going viral. The press loved us. - General Magic 00:05
Today we would call it going viral. The press loved us.