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Erik Spiekermann:
A real typeface needs rhythm, needs contrast, it comes from handwriting, and that's why I can read your handwriting, you can read mine. And I'm sure our handwriting is miles away from Helvetica or anything that would be considered legible, but we can read it, because there's a rhythm to it, there's a contrast to it. Helvetica hasn't got *any* of that. Interviewer:
Why, fifty years later, is it still so popular? Erik Spiekermann:
[sighs]
Why is... bad taste ubiquitous?
A real typeface needs rhythm, needs contrast, it comes from handwriting, and that's why I can read your handwriting, you can read mine. And I'm sure our handwriting is miles away from Helvetica or anything that would be considered legible, but we can read it, because there's a rhythm to it, there's a contrast to it. Helvetica hasn't got *any* of that. Interviewer:
Why, fifty years later, is it still so popular? Erik Spiekermann:
[sighs]
Why is... bad taste ubiquitous?
Full Transcript
00:00:01.000 --> 00:00:04.711
A real typeface needs rhythm needs contrast it comes from handwriting
00:00:04.712 --> 00:00:06.796
That's why l can read your handwriting and you can read mine
00:00:06.797 --> 00:00:09.048
And l'm sure our handwriting is miles away from Helvetica
00:00:09.999 --> 00:00:11.001
or anything that would be considered legible
00:00:11.093 --> 00:00:13.072
But we can read it because there's a rhythm to it there's a contrast to it
00:00:13.721 --> 00:00:15.138
Helvetica hasn't got any of that
00:00:15.139 --> 00:00:18.006
Why is it fifty years later still so popular
00:00:20.227 --> 00:00:24.897
l don't know What is bad taste ubiquitous
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Movie Summary
A documentary about typography, graphic design, and global visual culture.
