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A real typeface needs rhythm needs contrast it comes from handwriting
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A real typeface needs rhythm, needs contrast, it comes from handwriting, and that's why I...

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Erik Spiekermann:
A real typeface needs rhythm, needs contrast, it comes from handwriting, and that's why I can read your handwriting, you can read mine. And I'm sure our handwriting is miles away from Helvetica or anything that would be considered legible, but we can read it, because there's a rhythm to it, there's a contrast to it. Helvetica hasn't got *any* of that.
Interviewer:
Why, fifty years later, is it still so popular?
Erik Spiekermann:
[sighs]
Why is... bad taste ubiquitous?

Transcript:

00:00:01.000 --> 00:00:04.737
A real typeface needs rhythm needs contrast it comes from handwriting
00:00:04.737 --> 00:00:06.839
That's why l can read your handwriting and you can read mine
00:00:06.839 --> 00:00:09.108
And l'm sure our handwriting is miles away from Helvetica
00:00:09.108 --> 00:00:11.144
or anything that would be considered legible
00:00:11.144 --> 00:00:13.746
But we can read it because there's a rhythm to it there's a contrast to it
00:00:13.746 --> 00:00:15.181
Helvetica hasn't got any of that
00:00:15.181 --> 00:00:18.617
Why is it fifty years later still so popular
00:00:20.253 --> 00:00:24.924
l don't know What is bad taste ubiquitous

Clip duration: 26 seconds
Views: 8
Timestamp in movie: 00:35:57
Uploaded: 28 March, 2022
Genres: documentary
Summary: A documentary about typography, graphic design, and global visual culture.


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