A real typeface needs rhythm, needs contrast, it comes from handwriting, and that's why I...
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A real typeface needs rhythm, needs contrast, it comes from handwriting, and that's why I can read your handwriting, you can read mine. And I'm sure our handwriting is miles away from Helvetica or anything that would be considered legible, but we can read it, because there's a rhythm to it, there's a contrast to it. Helvetica hasn't got *any* of that.
Why, fifty years later, is it still so popular?
Why is... bad taste ubiquitous?
Clip duration: 26 seconds
Timestamp in movie: 00:35:57
Uploaded: 28 March, 2022
Summary: A documentary about typography, graphic design, and global visual culture.