And I think I'm right calling Helvetica the perfume of the city. It is just something we...
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Quote
Lars Müller:
And I think I'm right calling Helvetica the perfume of the city. It is just something we don't notice usually but we would miss very much if it wouldn't be there.
And I think I'm right calling Helvetica the perfume of the city. It is just something we don't notice usually but we would miss very much if it wouldn't be there.
Transcript
00:00:01.000 --> 00:00:05.128
And l think l'm right calling Helvetica the perfume of the city
00:00:05.129 --> 00:00:09.257
lt's just something we don't notice usually
00:00:09.258 --> 00:00:13.001
but we would miss very much if it wouldn't be there
Clip duration: 14 seconds
Views: 76
Timestamp in movie: 00h 43m 52s
Uploaded: 23 November, 2022
Genres: documentary
Summary: A documentary about typography, graphic design, and global visual culture.
Comments
00:11 Don't confuse legibility with communication
00:22 L'm obviously a typomaniac which is an incurable if not...
00:06 But always along the lines of the grid
00:10 There are people that think that type should be expressive
00:11 The meaning is in the content of the text not in the...
00:54 When you talk about the design of Haas Neue Grotesk or...
00:56 The sort of classical modernist line on
00:08 L'm very much a word person
00:04 L mean everybody puts their history into their work
00:07 You are always child of your time and you cannot step out of...
00:58 L had no formal training in the field
00:43 Lt's very hard to do the more subjective interpretive...
00:28 And certain things shouldn't be messed with you know
00:11 Here are the first trials of Neue Haas Grotesk
00:54 The marketing director at Stempel had the idea to give it a...
00:30 Helvetica has almost like a perfect balance of push and pull...
00:26 A real typeface needs rhythm needs contrast it comes from...
00:10 There's a very thin line between simple and clean and...
00:14 You can say l love you in Helvetica
00:07 You care about the clothing you're wearing as an...