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Helvetica has almost like a perfect balance of push and pull in its letters
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Helvetica has almost like a perfect balance of push and pull in its letters. And that...

Helvetica 2007
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Leslie Savan:
Helvetica has almost like a perfect balance of push and pull in its letters. And that perfect balance sort of is saying to us - well it's not sort of, it *is* saying to us - "don't worry, any of the problems that you're having, or the problems in the world, or problems getting through the subway, or finding a bathroom... all those problem aren't going to spill over, they'll be contained. And in fact, maybe they don't exist."

Transcript:

00:00:01.000 --> 00:00:06.597
Helvetica has almost like a perfect balance of push and pull in its letters
00:00:06.972 --> 00:00:10.738
and that perfect balance sort of is saying to us
00:00:10.081 --> 00:00:12.869
well not sort of it is saying to us
00:00:13.512 --> 00:00:18.551
Don't worry any of the problems you're having or problems in the world
00:00:18.551 --> 00:00:21.052
or problems getting through the subway or finding a bathroom
00:00:21.052 --> 00:00:25.591
all those problems aren't going to spill over they'll be contained
00:00:25.591 --> 00:00:29.998
and in fact maybe they don't exist

Clip duration: 30 seconds
Views: 9
Timestamp in movie: 00:42:08
Uploaded: 28 March, 2022
Genres: documentary
Summary: A documentary about typography, graphic design, and global visual culture.


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