Helvetica has almost like a perfect balance of push and pull in its letters. And that...
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Quote
Leslie Savan:
Helvetica has almost like a perfect balance of push and pull in its letters. And that perfect balance sort of is saying to us - well it's not sort of, it *is* saying to us - "don't worry, any of the problems that you're having, or the problems in the world, or problems getting through the subway, or finding a bathroom... all those problem aren't going to spill over, they'll be contained. And in fact, maybe they don't exist."
Helvetica has almost like a perfect balance of push and pull in its letters. And that perfect balance sort of is saying to us - well it's not sort of, it *is* saying to us - "don't worry, any of the problems that you're having, or the problems in the world, or problems getting through the subway, or finding a bathroom... all those problem aren't going to spill over, they'll be contained. And in fact, maybe they don't exist."
Transcript
00:00:01.000 --> 00:00:06.587
Helvetica has almost like a perfect balance of push and pull in its letters
00:00:06.964 --> 00:00:10.008
and that perfect balance sort of is saying to us
00:00:10.801 --> 00:00:12.885
well not sort of it is saying to us
00:00:13.512 --> 00:00:18.558
Don't worry any of the problems you're having or problems in the world
00:00:18.559 --> 00:00:21.519
or problems getting through the subway or finding a bathroom
00:00:21.052 --> 00:00:25.606
all those problems aren't going to spill over they'll be contained
00:00:25.607 --> 00:00:29.011
and in fact maybe they don't exist
Clip duration: 30 seconds
Views: 99
Timestamp in movie: 00h 42m 07s
Uploaded: 23 November, 2022
Genres: documentary
Summary: A documentary about typography, graphic design, and global visual culture.
Comments
00:26 A real typeface needs rhythm needs contrast it comes from...
00:10 There's a very thin line between simple and clean and...
00:14 You can say l love you in Helvetica
00:07 You care about the clothing you're wearing as an...
00:18 Maybe the feeling you have when you see a particular...
00:05 And Helvetica maybe says everything
00:08 You know it's just there There's no choice
00:14 And l think l'm right calling Helvetica the perfume of...
00:11 Don't confuse legibility with communication
00:22 L'm obviously a typomaniac which is an incurable if not...
00:06 But always along the lines of the grid
00:10 There are people that think that type should be expressive
00:11 The meaning is in the content of the text not in the...
00:54 When you talk about the design of Haas Neue Grotesk or...
00:56 The sort of classical modernist line on
00:08 L'm very much a word person
00:04 L mean everybody puts their history into their work
00:07 You are always child of your time and you cannot step out of...
00:58 L had no formal training in the field
00:43 Lt's very hard to do the more subjective interpretive...