Here are the first trials of Neue Haas Grotesk, which was the first name of Helvetica.
Something wrong with the clip?
Quote
Alfred Hoffmann:
[showing book of type samples]
Here are the first trials of Neue Haas Grotesk, which was the first name of Helvetica.
[showing book of type samples]
Here are the first trials of Neue Haas Grotesk, which was the first name of Helvetica.
Transcript
00:00:01.000 --> 00:00:06.463
Here are the first trials of Neue Haas Grotesk
00:00:06.464 --> 00:00:10.175
which was the first name of Helvetica
Clip duration: 11 seconds
Views: 80
Timestamp in movie: 00h 19m 27s
Uploaded: 23 November, 2022
Genres: documentary
Summary: A documentary about typography, graphic design, and global visual culture.
Comments
00:54 The marketing director at Stempel had the idea to give it a...
00:30 Helvetica has almost like a perfect balance of push and pull...
00:26 A real typeface needs rhythm needs contrast it comes from...
00:10 There's a very thin line between simple and clean and...
00:14 You can say l love you in Helvetica
00:07 You care about the clothing you're wearing as an...
00:18 Maybe the feeling you have when you see a particular...
00:05 And Helvetica maybe says everything
00:08 You know it's just there There's no choice
00:14 And l think l'm right calling Helvetica the perfume of...
00:11 Don't confuse legibility with communication
00:22 L'm obviously a typomaniac which is an incurable if not...
00:06 But always along the lines of the grid
00:10 There are people that think that type should be expressive
00:11 The meaning is in the content of the text not in the...
00:54 When you talk about the design of Haas Neue Grotesk or...
00:56 The sort of classical modernist line on
00:08 L'm very much a word person
00:04 L mean everybody puts their history into their work
00:07 You are always child of your time and you cannot step out of...