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Here are the first trials of Neue Haas Grotesk

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Here are the first trials of Neue Haas Grotesk, which was the first name of Helvetica.

Helvetica • 2007

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Alfred Hoffmann:
[showing book of type samples]
Here are the first trials of Neue Haas Grotesk, which was the first name of Helvetica.

Transcript:

00:00:01.000 --> 00:00:06.404

Here are the first trials of Neue Haas Grotesk

00:00:06.472 --> 00:00:10.169

which was the first name of Helvetica

Clip duration: 11 seconds
Views: 9
Timestamp in movie: 00:19:28
Uploaded: 28 March, 2022
Genres: documentary
Summary: A documentary about typography, graphic design, and global visual culture.

Actors

You can say l love you in Helvetica - Helvetica

You can say l love you in Helvetica

You care about the clothing you're wearing as an expression of who you are - Helvetica

You care about the clothing you're wearing as an expression...

Maybe the feeling you have when you see a particular typographic choices used on a piece of packaging - Helvetica

Maybe the feeling you have when you see a particular...

And Helvetica maybe says everything - Helvetica

And Helvetica maybe says everything

You know it's just there There's no choice - Helvetica

You know it's just there There's no choice

And l think l'm right calling Helvetica the perfume of the city - Helvetica

And l think l'm right calling Helvetica the perfume of the...

Don't confuse legibility with communication - Helvetica

Don't confuse legibility with communication

L'm obviously a typomaniac which is an incurable if not mortal disease - Helvetica

L'm obviously a typomaniac which is an incurable if not...

But always along the lines of the grid - Helvetica

But always along the lines of the grid

There are people that think that type should be expressive - Helvetica

There are people that think that type should be expressive

The meaning is in the content of the text not in the typeface - Helvetica

The meaning is in the content of the text not in the...

When you talk about the design of Haas Neue Grotesk or Helvetica - Helvetica

When you talk about the design of Haas Neue Grotesk or...

The sort of classical modernist line on - Helvetica

The sort of classical modernist line on

L'm very much a word person - Helvetica

L'm very much a word person

L mean everybody puts their history into their work - Helvetica

L mean everybody puts their history into their work

You are always child of your time and you cannot step out of that - Helvetica

You are always child of your time and you cannot step out of...

L had no formal training in the field - Helvetica

L had no formal training in the field

Lt's very hard to do the more subjective interpretive stuff well - Helvetica

Lt's very hard to do the more subjective interpretive stuff...

And certain things shouldn't be messed with you know - Helvetica

And certain things shouldn't be messed with you know

The marketing director at Stempel had the idea to give it a better name - Helvetica

The marketing director at Stempel had the idea to give it a...

Helvetica has almost like a perfect balance of push and pull in its letters - Helvetica

Helvetica has almost like a perfect balance of push and pull...