To watch in HD, get ClipCafe PRO
L'm very much a word person
Please log in to add to collections.
Helvetica

I'm very much a word person, so that's why typography for me is the obvious extension. It...

Erik Spiekermann:
I'm very much a word person, so that's why typography for me is the obvious extension. It just makes my words visible

Full Transcript

00:00:01.000 --> 00:00:02.876
l'm very much a word person
00:00:02.877 --> 00:00:05.712
So that's why typography for me is the obvious extension
00:00:05.713 --> 00:00:07.464
lt just makes my words visible
Duration
8 seconds
Views
519
Timestamp in Movie
00:35:49
Uploaded
Nov 23, 2022
Genres
documentary
Production
Swiss Dots,Veer

Want This Clip in HD?

Upgrade for HD/4K downloads and unlimited access. Upgrade now →

Movie Summary

A documentary about typography, graphic design, and global visual culture.
A real typeface needs rhythm needs contrast it comes from handwriting - Helvetica 00:26
A real typeface needs rhythm needs contrast it comes from...
You know it's just there There's no choice - Helvetica 00:08
You know it's just there There's no choice
L mean everybody puts their history into their work - Helvetica 00:04
L mean everybody puts their history into their work
Maybe the feeling you have when you see a particular typographic choices used on a piece of packaging - Helvetica 00:18
Maybe the feeling you have when you see a particular...
Helvetica has almost like a perfect balance of push and pull in its letters - Helvetica 00:30
Helvetica has almost like a perfect balance of push and pull...
And l think l'm right calling Helvetica the perfume of the city - Helvetica 00:14
And l think l'm right calling Helvetica the perfume of...
L had no formal training in the field - Helvetica 00:58
L had no formal training in the field
Lt's very hard to do the more subjective interpretive stuff well - Helvetica 00:43
Lt's very hard to do the more subjective interpretive...
Don't confuse legibility with communication - Helvetica 00:11
Don't confuse legibility with communication
There's a very thin line between simple and clean and powerful - Helvetica 00:10
There's a very thin line between simple and clean and...
You are always child of your time and you cannot step out of that - Helvetica 00:07
You are always child of your time and you cannot step out of...
You care about the clothing you're wearing as an expression of who you are - Helvetica 00:07
You care about the clothing you're wearing as an...