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David Carson:
It's very hard to do the more subjective, interpretative stuff well. I can teach anyone from the street how to design a reasonable business card, newsletter, but if I bring the same group of the street in and play a CD and say, OK, let's interpret that music for a cover, well, 9 out of 10 people will be lost, and they're gonna do something really corny and expected, and one person's gonna do something amazing because that music spoke to them and it sent them in some direction where nobody else could go, and that's the area for me where it gets more interesting and exciting, and... more emotional, and that's where the best work comes from
It's very hard to do the more subjective, interpretative stuff well. I can teach anyone from the street how to design a reasonable business card, newsletter, but if I bring the same group of the street in and play a CD and say, OK, let's interpret that music for a cover, well, 9 out of 10 people will be lost, and they're gonna do something really corny and expected, and one person's gonna do something amazing because that music spoke to them and it sent them in some direction where nobody else could go, and that's the area for me where it gets more interesting and exciting, and... more emotional, and that's where the best work comes from
Full Transcript
00:00:01.000 --> 00:00:05.462
lt's very hard to do the more subjective interpretive stuff well
00:00:05.463 --> 00:00:08.506
You know l can teach anybody off the street
00:00:08.507 --> 00:00:12.385
how to design a reasonable business card or newsletter
00:00:12.386 --> 00:00:16.389
But if l bring the same group off the street and play a CD
00:00:16.039 --> 00:00:19.267
and say Okay now let's interpret that music for a cover
00:00:19.268 --> 00:00:22.479
well 9 out of 1 0 are going to be lost
00:00:22.048 --> 00:00:24.814
and are going to do something corny and expected
00:00:24.815 --> 00:00:27.776
and one person is going to do something amazing
00:00:27.777 --> 00:00:31.529
because that music spoke to them and it sent them in some direction
00:00:31.053 --> 00:00:36.201
that nobody else could go And that's the area to me where it gets more interesting
00:00:36.202 --> 00:00:39.329
and exciting and more emotional
00:00:39.033 --> 00:00:41.915
And that's where the best work comes from
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Movie Summary
A documentary about typography, graphic design, and global visual culture.
