Maybe the feeling you have when you see particular typographic choices used on a piece of...
Something wrong with the clip?
Quote
Rick Poynor:
Maybe the feeling you have when you see particular typographic choices used on a piece of packaging is just "I like the look of that, that feels good, that's my kind of product." But that's the type casting its secret spell.
Transcript
00:00:01.000 --> 00:00:08.465
Maybe the feeling you have when you see a particular typographic choices used on a piece of packaging
00:00:08.466 --> 00:00:12.511
is just l like the look of that that feels good that's my kind of product
00:00:12.512 --> 00:00:16.598
But that's the type casting its secret spell
Clip duration: 18 seconds
Views: 75
Timestamp in movie: 00h 41m 22s
Uploaded: 23 November, 2022
Genres: documentary
Summary: A documentary about typography, graphic design, and global visual culture.
Comments
00:05 And Helvetica maybe says everything
00:08 You know it's just there There's no choice
00:14 And l think l'm right calling Helvetica the perfume of...
00:11 Don't confuse legibility with communication
00:22 L'm obviously a typomaniac which is an incurable if not...
00:06 But always along the lines of the grid
00:10 There are people that think that type should be expressive
00:11 The meaning is in the content of the text not in the...
00:54 When you talk about the design of Haas Neue Grotesk or...
00:56 The sort of classical modernist line on
00:08 L'm very much a word person
00:04 L mean everybody puts their history into their work
00:07 You are always child of your time and you cannot step out of...
00:58 L had no formal training in the field
00:43 Lt's very hard to do the more subjective interpretive...
00:28 And certain things shouldn't be messed with you know
00:11 Here are the first trials of Neue Haas Grotesk
00:54 The marketing director at Stempel had the idea to give it a...
00:30 Helvetica has almost like a perfect balance of push and pull...
00:26 A real typeface needs rhythm needs contrast it comes from...