Maybe the feeling you have when you see particular typographic choices used on a piece of...
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Quote
Rick Poynor:
Maybe the feeling you have when you see particular typographic choices used on a piece of packaging is just "I like the look of that, that feels good, that's my kind of product." But that's the type casting its secret spell.
Maybe the feeling you have when you see particular typographic choices used on a piece of packaging is just "I like the look of that, that feels good, that's my kind of product." But that's the type casting its secret spell.
Transcript
00:00:01.000 --> 00:00:08.465
Maybe the feeling you have when you see a particular typographic choices used on a piece of packaging
00:00:08.466 --> 00:00:12.511
is just l like the look of that that feels good that's my kind of product
00:00:12.512 --> 00:00:16.598
But that's the type casting its secret spell
Clip duration: 18 seconds
Views: 69
Timestamp in movie: 00h 41m 22s
Uploaded: 23 November, 2022
Genres: documentary
Summary: A documentary about typography, graphic design, and global visual culture.
Comments
00:05 And Helvetica maybe says everything
00:08 You know it's just there There's no choice
00:14 And l think l'm right calling Helvetica the perfume of...
00:11 Don't confuse legibility with communication
00:22 L'm obviously a typomaniac which is an incurable if not...
00:06 But always along the lines of the grid
00:10 There are people that think that type should be expressive
00:11 The meaning is in the content of the text not in the...
00:54 When you talk about the design of Haas Neue Grotesk or...
00:56 The sort of classical modernist line on
00:08 L'm very much a word person
00:04 L mean everybody puts their history into their work
00:07 You are always child of your time and you cannot step out of...
00:58 L had no formal training in the field
00:43 Lt's very hard to do the more subjective interpretive...
00:28 And certain things shouldn't be messed with you know
00:11 Here are the first trials of Neue Haas Grotesk
00:54 The marketing director at Stempel had the idea to give it a...
00:30 Helvetica has almost like a perfect balance of push and pull...
00:26 A real typeface needs rhythm needs contrast it comes from...