The marketing director at Stempel had the idea to give it a better name

The marketing director at Stemple had the idea to change the name, because Neue Haas...

Helvetica • 2007

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Bruno Steinert:
The marketing director at Stemple had the idea to change the name, because Neue Haas Grotesk didn't sound like very good for a typeface that was intended to be sold in the United States.
Alfred Hoffmann:
Stemple suggested the name of Helvetia, this is very important. Helvetia is the Latin name of Switzerland. My father said, that's impossible, you cannot call a typeface after a name of a country. So, he said, why don't we call it Helve-ti-ca. So, in other words, this would be "the Swiss typeface". And they agreed.

Transcript:

00:00:01.000 --> 00:00:05.664

The marketing director at Stempel had the idea to give it a better name

00:00:05.972 --> 00:00:12.434

because Neue Haas Grotesk didn't sound very good for a

00:00:12.612 --> 00:00:17.242

typeface that was intended to be sold in the United States

00:00:17.035 --> 00:00:24.119

Stempel suggested the name of Helvetia

00:00:24.223 --> 00:00:29.855

This is very important Helvetia is the Latin name of Switzerland

00:00:30.596 --> 00:00:33.399

My father said That's impossible

Clip duration: 34 seconds
Views: 6
Timestamp in movie: 00:23:16
Uploaded: 28 March, 2022
Genres: documentary
Summary: A documentary about typography, graphic design, and global visual culture.