The marketing director at Stemple had the idea to change the name, because Neue Haas...
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The marketing director at Stemple had the idea to change the name, because Neue Haas Grotesk didn't sound like very good for a typeface that was intended to be sold in the United States.
Stemple suggested the name of Helvetia, this is very important. Helvetia is the Latin name of Switzerland. My father said, that's impossible, you cannot call a typeface after a name of a country. So, he said, why don't we call it Helve-ti-ca. So, in other words, this would be "the Swiss typeface". And they agreed.
Clip duration: 34 seconds
Timestamp in movie: 00:23:16
Uploaded: 28 March, 2022
Summary: A documentary about typography, graphic design, and global visual culture.