The meaning is in the content of the text and not in the typeface, and that is why we...
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Quote
Wim Crouwel:
The meaning is in the content of the text and not in the typeface, and that is why we loved Helvetica very much.
The meaning is in the content of the text and not in the typeface, and that is why we loved Helvetica very much.
Transcript
00:00:01.000 --> 00:00:07.131
the meaning is in the content of the text not in the typeface
00:00:07.298 --> 00:00:10.991
That's why we loved Helvetica very much
Clip duration: 11 seconds
Views: 85
Timestamp in movie: 00h 12m 38s
Uploaded: 23 November, 2022
Genres: documentary
Summary: A documentary about typography, graphic design, and global visual culture.
Comments
00:54 When you talk about the design of Haas Neue Grotesk or...
00:56 The sort of classical modernist line on
00:08 L'm very much a word person
00:04 L mean everybody puts their history into their work
00:07 You are always child of your time and you cannot step out of...
00:58 L had no formal training in the field
00:43 Lt's very hard to do the more subjective interpretive...
00:28 And certain things shouldn't be messed with you know
00:11 Here are the first trials of Neue Haas Grotesk
00:54 The marketing director at Stempel had the idea to give it a...
00:30 Helvetica has almost like a perfect balance of push and pull...
00:26 A real typeface needs rhythm needs contrast it comes from...
00:10 There's a very thin line between simple and clean and...
00:14 You can say l love you in Helvetica
00:07 You care about the clothing you're wearing as an...
00:18 Maybe the feeling you have when you see a particular...
00:05 And Helvetica maybe says everything
00:08 You know it's just there There's no choice
00:14 And l think l'm right calling Helvetica the perfume of...
00:11 Don't confuse legibility with communication