The meaning is in the content of the text and not in the typeface, and that is why we...
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Quote
Wim Crouwel:
The meaning is in the content of the text and not in the typeface, and that is why we loved Helvetica very much.
Transcript
00:00:01.000 --> 00:00:07.131
the meaning is in the content of the text not in the typeface
00:00:07.298 --> 00:00:10.991
That's why we loved Helvetica very much
Clip duration: 11 seconds
Views: 91
Timestamp in movie: 00h 12m 38s
Uploaded: 23 November, 2022
Genres: documentary
Summary: A documentary about typography, graphic design, and global visual culture.
Comments
00:54 When you talk about the design of Haas Neue Grotesk or...
00:56 The sort of classical modernist line on
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00:04 L mean everybody puts their history into their work
00:07 You are always child of your time and you cannot step out of...
00:58 L had no formal training in the field
00:43 Lt's very hard to do the more subjective interpretive...
00:28 And certain things shouldn't be messed with you know
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00:54 The marketing director at Stempel had the idea to give it a...
00:30 Helvetica has almost like a perfect balance of push and pull...
00:26 A real typeface needs rhythm needs contrast it comes from...
00:10 There's a very thin line between simple and clean and...
00:14 You can say l love you in Helvetica
00:07 You care about the clothing you're wearing as an...
00:18 Maybe the feeling you have when you see a particular...
00:05 And Helvetica maybe says everything
00:08 You know it's just there There's no choice
00:14 And l think l'm right calling Helvetica the perfume of...
00:11 Don't confuse legibility with communication