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The sort of classical modernist line on
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The sort of classical modernist line on how aware a reader should be of a typeface is that...

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Tobias Frere-Jones:
The sort of classical modernist line on how aware a reader should be of a typeface is that they shouldn't be aware of it at all. It should be this crystal goblet there to just hold and display and organize the information. But I don't think it's really quite as simple as that. I think even if they're not consciously aware of the typeface they're reading, they'll certainly be affected by it, the same way that an actor that's miscast in a role will affect someone's experience of a movie or play that they're watching. They'll still follow the plot, but, you know, be convinced or affected. I think typography is similar to that, where a designer choosing typefaces is essentially a casting director.

Transcript:

00:00:01.000 --> 00:00:03.869
The sort of classical modernist line on
00:00:03.869 --> 00:00:07.539
how aware a reader should be of a typeface
00:00:07.539 --> 00:00:09.575
is that they shouldn't be aware of it at all
00:00:09.575 --> 00:00:11.744
lt should be this crystal goblet
00:00:11.744 --> 00:00:16.348
there to just hold and display and organize
00:00:16.348 --> 00:00:23.998
the information But l don't think it's really quite as simple as that
00:00:23.998 --> 00:00:26.924
l think even if they're not consciously
00:00:26.992 --> 00:00:31.397
aware of the typeface they're reading they'll certainly be affected by it

Clip duration: 32 seconds
Views: 6
Timestamp in movie: 00:31:24
Uploaded: 28 March, 2022
Genres: documentary
Summary: A documentary about typography, graphic design, and global visual culture.


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