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Tobias Frere-Jones:
The sort of classical modernist line on how aware a reader should be of a typeface is that they shouldn't be aware of it at all. It should be this crystal goblet there to just hold and display and organize the information. But I don't think it's really quite as simple as that. I think even if they're not consciously aware of the typeface they're reading, they'll certainly be affected by it, the same way that an actor that's miscast in a role will affect someone's experience of a movie or play that they're watching. They'll still follow the plot, but, you know, be convinced or affected. I think typography is similar to that, where a designer choosing typefaces is essentially a casting director
The sort of classical modernist line on how aware a reader should be of a typeface is that they shouldn't be aware of it at all. It should be this crystal goblet there to just hold and display and organize the information. But I don't think it's really quite as simple as that. I think even if they're not consciously aware of the typeface they're reading, they'll certainly be affected by it, the same way that an actor that's miscast in a role will affect someone's experience of a movie or play that they're watching. They'll still follow the plot, but, you know, be convinced or affected. I think typography is similar to that, where a designer choosing typefaces is essentially a casting director
Full Transcript
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The sort of classical modernist line on
00:00:03.092 --> 00:00:07.547
how aware a reader should be of a typeface
00:00:07.548 --> 00:00:09.591
is that they shouldn't be aware of it at all
00:00:09.592 --> 00:00:11.076
lt should be this crystal goblet
00:00:11.761 --> 00:00:16.348
there to just hold and display and organize
00:00:16.349 --> 00:00:23.001
the information But l don't think it's really quite as simple as that
00:00:23.998 --> 00:00:26.983
l think even if they're not consciously
00:00:26.984 --> 00:00:31.404
aware of the typeface they're reading they'll certainly be affected by it
00:00:31.405 --> 00:00:36.868
The same way that an actor that's miscast in a role will affect someone's experience
00:00:36.869 --> 00:00:40.247
of a movie or play that they're watching They'll still follow the plot
00:00:40.248 --> 00:00:45.126
but you know be less convinced or excited or affected
00:00:45.586 --> 00:00:48.038
l think that typography is similar to that
00:00:48.381 --> 00:00:55.999
where the designer choosing typefaces is essentially a casting director
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Movie Summary
A documentary about typography, graphic design, and global visual culture.
