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There are people that think that type should be expressive
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Helvetica

There are people that thinks that type should be expressive. They have a different point...

Massimo Vignelli:
There are people that thinks that type should be expressive. They have a different point of view from mine

Full Transcript

00:00:01.000 --> 00:00:05.067
There are people that think that type should be expressive
00:00:05.838 --> 00:00:08.965
They have a different point of view than mine
Duration
10 seconds
Views
372
Timestamp in Movie
00:05:33
Uploaded
Nov 23, 2022
Genres
documentary
Production
Swiss Dots,Veer

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Movie Summary

A documentary about typography, graphic design, and global visual culture.
You can say l love you in Helvetica - Helvetica 00:14
You can say l love you in Helvetica
But always along the lines of the grid - Helvetica 00:06
But always along the lines of the grid
The meaning is in the content of the text not in the typeface - Helvetica 00:11
The meaning is in the content of the text not in the...
Here are the first trials of Neue Haas Grotesk - Helvetica 00:11
Here are the first trials of Neue Haas Grotesk
When you talk about the design of Haas Neue Grotesk or Helvetica - Helvetica 00:54
When you talk about the design of Haas Neue Grotesk or...
The marketing director at Stempel had the idea to give it a better name - Helvetica 00:54
The marketing director at Stempel had the idea to give it a...
And Helvetica maybe says everything - Helvetica 00:05
And Helvetica maybe says everything
The sort of classical modernist line on - Helvetica 00:56
The sort of classical modernist line on
L'm obviously a typomaniac which is an incurable if not mortal disease - Helvetica 00:22
L'm obviously a typomaniac which is an incurable if not...
L'm obviously a typomaniac which is an incurable if not mortal disease - Helvetica 00:22
L'm obviously a typomaniac which is an incurable if not...
L'm very much a word person - Helvetica 00:08
L'm very much a word person
A real typeface needs rhythm needs contrast it comes from handwriting - Helvetica 00:26
A real typeface needs rhythm needs contrast it comes from...
You know it's just there There's no choice - Helvetica 00:08
You know it's just there There's no choice
L mean everybody puts their history into their work - Helvetica 00:04
L mean everybody puts their history into their work
Maybe the feeling you have when you see a particular typographic choices used on a piece of packaging - Helvetica 00:18
Maybe the feeling you have when you see a particular...
Helvetica has almost like a perfect balance of push and pull in its letters - Helvetica 00:30
Helvetica has almost like a perfect balance of push and pull...
And l think l'm right calling Helvetica the perfume of the city - Helvetica 00:14
And l think l'm right calling Helvetica the perfume of...
L had no formal training in the field - Helvetica 00:58
L had no formal training in the field
Lt's very hard to do the more subjective interpretive stuff well - Helvetica 00:43
Lt's very hard to do the more subjective interpretive...
Don't confuse legibility with communication - Helvetica 00:11
Don't confuse legibility with communication