When you talk about the design of Haas Neue Grotesk or Helvetica
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When you talk about the design of Haas Neue Grotesk or Helvetic, what it's all about is...

Helvetica • 2007
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Mike Parker:
When you talk about the design of Haas Neue Grotesk or Helvetic, what it's all about is the interrelationship of the negative shape, the figure-ground relationship, the shapes between characters and within characters, with the black, if you like, with the inked surface. And the Swiss pay more attention to the background, so that the counters and the space between characters just hold the letters. I mean you can't imagine anything moving; it is so firm. It not a letter that bent to shape; it's a letter that lives in a powerful matrix of surrounding space. It's... oh, it's brilliant when it's done well.

Transcript:

00:00:01.000 --> 00:00:06.472
When you talk about the design of Haas Neue Grotesk or Helvetica
00:00:06.472 --> 00:00:14.113
what it's all about is the interrelationship of the negative shape
00:00:14.113 --> 00:00:16.482
the figure ground relationship
00:00:16.482 --> 00:00:20.002
the shapes between characters and within characters
00:00:20.153 --> 00:00:23.714
with the black if you like with the inked surface
00:00:23.099 --> 00:00:27.293
And the Swiss pay more attention to the background
00:00:27.293 --> 00:00:33.357
so that the counters and the space between characters just hold the letters

Clip duration: 34 seconds
Views: 11
Timestamp in movie: 00:20:23
Uploaded: 28 March, 2022
Genres: documentary
Summary: A documentary about typography, graphic design, and global visual culture.


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