When you talk about the design of Haas Neue Grotesk or Helvetic, what it's all about is...
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Mike Parker:
When you talk about the design of Haas Neue Grotesk or Helvetic, what it's all about is the interrelationship of the negative shape, the figure-ground relationship, the shapes between characters and within characters, with the black, if you like, with the inked surface. And the Swiss pay more attention to the background, so that the counters and the space between characters just hold the letters. I mean you can't imagine anything moving; it is so firm. It not a letter that bent to shape; it's a letter that lives in a powerful matrix of surrounding space. It's... oh, it's brilliant when it's done well.
When you talk about the design of Haas Neue Grotesk or Helvetic, what it's all about is the interrelationship of the negative shape, the figure-ground relationship, the shapes between characters and within characters, with the black, if you like, with the inked surface. And the Swiss pay more attention to the background, so that the counters and the space between characters just hold the letters. I mean you can't imagine anything moving; it is so firm. It not a letter that bent to shape; it's a letter that lives in a powerful matrix of surrounding space. It's... oh, it's brilliant when it's done well.
Transcript
00:00:01.000 --> 00:00:06.463
When you talk about the design of Haas Neue Grotesk or Helvetica
00:00:06.464 --> 00:00:14.001
what it's all about is the interrelationship of the negative shape
00:00:14.096 --> 00:00:16.473
the figure ground relationship
00:00:16.474 --> 00:00:20.143
the shapes between characters and within characters
00:00:20.144 --> 00:00:23.073
with the black if you like with the inked surface
00:00:23.981 --> 00:00:27.275
And the Swiss pay more attention to the background
00:00:27.276 --> 00:00:33.448
so that the counters and the space between characters just hold the letters
00:00:33.449 --> 00:00:36.243
l mean you can't imagine anything moving
00:00:36.244 --> 00:00:38.662
it is so firm
00:00:38.663 --> 00:00:41.581
lt's not a letter that's bent to shape
00:00:41.582 --> 00:00:48.421
it's a letter that lives in a powerful matrix of surrounding space
00:00:49.131 --> 00:00:52.676
lt's oh it's brilliant when it's done well
Clip duration: 54 seconds
Views: 115
Timestamp in movie: 00h 20m 22s
Uploaded: 23 November, 2022
Genres: documentary
Summary: A documentary about typography, graphic design, and global visual culture.
Comments
00:56 The sort of classical modernist line on
00:08 L'm very much a word person
00:04 L mean everybody puts their history into their work
00:07 You are always child of your time and you cannot step out of...
00:58 L had no formal training in the field
00:43 Lt's very hard to do the more subjective interpretive...
00:28 And certain things shouldn't be messed with you know
00:11 Here are the first trials of Neue Haas Grotesk
00:54 The marketing director at Stempel had the idea to give it a...
00:30 Helvetica has almost like a perfect balance of push and pull...
00:26 A real typeface needs rhythm needs contrast it comes from...
00:10 There's a very thin line between simple and clean and...
00:14 You can say l love you in Helvetica
00:07 You care about the clothing you're wearing as an...
00:18 Maybe the feeling you have when you see a particular...
00:05 And Helvetica maybe says everything
00:08 You know it's just there There's no choice
00:14 And l think l'm right calling Helvetica the perfume of...
00:11 Don't confuse legibility with communication
00:22 L'm obviously a typomaniac which is an incurable if not...