When you talk about the design of Haas Neue Grotesk or Helvetic, what it's all about is...
When you talk about the design of Haas Neue Grotesk or Helvetic, what it's all about is the interrelationship of the negative shape, the figure-ground relationship, the shapes between characters and within characters, with the black, if you like, with the inked surface. And the Swiss pay more attention to the background, so that the counters and the space between characters just hold the letters. I mean you can't imagine anything moving; it is so firm. It not a letter that bent to shape; it's a letter that lives in a powerful matrix of surrounding space. It's... oh, it's brilliant when it's done well.
Clip duration: 34 seconds
Timestamp in movie: 00:20:23
Uploaded: 28 March, 2022
Summary: A documentary about typography, graphic design, and global visual culture.