It's The Real Thing. Period. Coke. Period. Any Questions? Of Course Not.
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Quote
Michael Bierut:
It's The Real Thing. Period. Coke. Period. Any Questions? Of Course Not.
Transcript
00:00:01.000 --> 00:00:05.587
you care about the clothing you're wearing as an expression of who you are
Clip duration: 7 seconds
Views: 81
Timestamp in movie: 01h 18m 28s
Uploaded: 23 November, 2022
Genres: documentary
Summary: A documentary about typography, graphic design, and global visual culture.
Comments
00:18 Maybe the feeling you have when you see a particular...
00:05 And Helvetica maybe says everything
00:08 You know it's just there There's no choice
00:14 And l think l'm right calling Helvetica the perfume of...
00:11 Don't confuse legibility with communication
00:22 L'm obviously a typomaniac which is an incurable if not...
00:06 But always along the lines of the grid
00:10 There are people that think that type should be expressive
00:11 The meaning is in the content of the text not in the...
00:54 When you talk about the design of Haas Neue Grotesk or...
00:56 The sort of classical modernist line on
00:08 L'm very much a word person
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00:07 You are always child of your time and you cannot step out of...
00:58 L had no formal training in the field
00:43 Lt's very hard to do the more subjective interpretive...
00:28 And certain things shouldn't be messed with you know
00:11 Here are the first trials of Neue Haas Grotesk
00:54 The marketing director at Stempel had the idea to give it a...
00:30 Helvetica has almost like a perfect balance of push and pull...