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You know it's just there There's no choice
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Helvetica

It's air, you know. It's just there. There's no choice. You have to breathe, so you have...

Erik Spiekermann:
It's air, you know. It's just there. There's no choice. You have to breathe, so You have to use Helvetica

Full Transcript

00:00:01.000 --> 00:00:04.168
you know it's just there There's no choice
00:00:04.169 --> 00:00:06.671
You have to breathe so you have to use Helvetica
Duration
8 seconds
Views
529
Timestamp in Movie
00:36:56
Uploaded
Nov 23, 2022
Genres
documentary
Production
Swiss Dots,Veer

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Movie Summary

A documentary about typography, graphic design, and global visual culture.
L mean everybody puts their history into their work - Helvetica 00:04
L mean everybody puts their history into their work
Maybe the feeling you have when you see a particular typographic choices used on a piece of packaging - Helvetica 00:18
Maybe the feeling you have when you see a particular...
Helvetica has almost like a perfect balance of push and pull in its letters - Helvetica 00:30
Helvetica has almost like a perfect balance of push and pull...
And l think l'm right calling Helvetica the perfume of the city - Helvetica 00:14
And l think l'm right calling Helvetica the perfume of...
L had no formal training in the field - Helvetica 00:58
L had no formal training in the field
Lt's very hard to do the more subjective interpretive stuff well - Helvetica 00:43
Lt's very hard to do the more subjective interpretive...
Don't confuse legibility with communication - Helvetica 00:11
Don't confuse legibility with communication
There's a very thin line between simple and clean and powerful - Helvetica 00:10
There's a very thin line between simple and clean and...
You are always child of your time and you cannot step out of that - Helvetica 00:07
You are always child of your time and you cannot step out of...
You care about the clothing you're wearing as an expression of who you are - Helvetica 00:07
You care about the clothing you're wearing as an...