To watch in HD, get ClipCafe PRO
You know it's just there There's no choice
Please log in to add to collections.
Helvetica

It's air, you know. It's just there. There's no choice. You have to breathe, so you have...

Erik Spiekermann:
It's air, you know. It's just there. There's no choice. You have to breathe, so You have to use Helvetica

Full Transcript

00:00:01.000 --> 00:00:04.168
you know it's just there There's no choice
00:00:04.169 --> 00:00:06.671
You have to breathe so you have to use Helvetica
Duration
8 seconds
Views
528
Timestamp in Movie
00:36:56
Uploaded
Nov 23, 2022
Genres
documentary
Production
Swiss Dots,Veer

Want This Clip in HD?

Upgrade for HD/4K downloads and unlimited access. Upgrade now →

Movie Summary

A documentary about typography, graphic design, and global visual culture.
L mean everybody puts their history into their work - Helvetica 00:04
L mean everybody puts their history into their work
Maybe the feeling you have when you see a particular typographic choices used on a piece of packaging - Helvetica 00:18
Maybe the feeling you have when you see a particular...
Helvetica has almost like a perfect balance of push and pull in its letters - Helvetica 00:30
Helvetica has almost like a perfect balance of push and pull...
And l think l'm right calling Helvetica the perfume of the city - Helvetica 00:14
And l think l'm right calling Helvetica the perfume of...
L had no formal training in the field - Helvetica 00:58
L had no formal training in the field
Lt's very hard to do the more subjective interpretive stuff well - Helvetica 00:43
Lt's very hard to do the more subjective interpretive...
Don't confuse legibility with communication - Helvetica 00:11
Don't confuse legibility with communication
There's a very thin line between simple and clean and powerful - Helvetica 00:10
There's a very thin line between simple and clean and...
You are always child of your time and you cannot step out of that - Helvetica 00:07
You are always child of your time and you cannot step out of...
You care about the clothing you're wearing as an expression of who you are - Helvetica 00:07
You care about the clothing you're wearing as an...