"I will split up my father's empire." Now, this is obviously an idea that Robert himself...
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Cobb:
"I will split up my father's empire." Now, this is obviously an idea that Robert himself would choose to reject. Which is why we need to plant it deep in his subconscious. Subconscious is motivated by emotion, right? Not reason. We need to find a way to translate this into an emotional concept.
Arthur:
How do you translate a business strategy into an emotion?
Cobb:
That's what we're here to figure out, right? Now, Robert's relationship with his father is stressed, to say the least.
Eames:
Well, can we run with that? We could suggest to him breaking up his father's company as a "screw-you" to the old man.
Cobb:
No, 'cause I think positive emotion trumps negative emotion every time. We all yearn for reconciliation, for catharsis. We need Robert Fischer to have a positive emotional reaction to all this.
Eames:
Alright, we'll try this, umm... "My father accepts that I want to create for myself, not follow in his footsteps."
Cobb:
That might work.
Arthur:
Might? We're gonna need to do a little better than 'might'.
Eames:
Oh, thank you for your contribution, Arthur.
Arthur:
Forgive me for wanting a little specificity, Eames.
[Eames appears confused at the word]
Arthur:
Specificity?
Transcript
00:00:01.000 --> 00:00:03.001
I will split up my father's empire
00:00:03.003 --> 00:00:07.005
Now this is obviously an idea that Robert himself would choose to reject
00:00:07.007 --> 00:00:10.005
which is why we need to plant it deep in his subconscious
00:00:10.006 --> 00:00:14.002
The subconscious is motivated by emotion right Not reason
00:00:14.003 --> 00:00:18.001
We need to find a way to translate this into an emotional concept
00:00:18.003 --> 00:00:20.007
How do you translate business strategy into emotion
00:00:20.009 --> 00:00:24.005
That's what we're here to figure out Robert's relationship with his father
00:00:24.006 --> 00:00:27.004
is stressed to say the least Can we run with that
00:00:27.005 --> 00:00:31.001
We suggest breaking up his father's company as a screw you to the old man
00:00:31.003 --> 00:00:34.008
No because I think positive emotion trumps negative emotion every time
Clip duration: 38 seconds
Views: 438
Timestamp in movie: 00h 50m 06s
Uploaded: 15 November, 2022
Genres: action, adventure, sci-fi
Summary: A thief who steals corporate secrets through the use of dream-sharing technology is given the inverse task of planting an idea into the mind of a C.E.O., but his tragic past may doom the project and his team to disaster.
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