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I will split up my father's empireNow this is obviously an idea that Robert himself would choose to rejectwhich is why we need to plant it deep in his subconsciousThe subconscious is motivated by

Specificity?

Inception • 2010

Cobb:
"I will split up my father's empire." Now, this is obviously an idea that Robert himself would choose to reject. Which is why We need to plant it deep in his subconscious. Subconscious is motivated by emotion, right? Not reason. We need to find a way to translate this into an emotional concept.Arthur:How do you translate a business strategy into an emotion?Cobb:That's what we're here to figure out, right? Now, Robert's relationship with his father is stressed, to say the least.Eames:Well, can we run with that? We could suggest to him breaking up his father's company as a "screw-you" to the old man.Cobb:No, 'cause I think positive emotion trumps negative emotion every time. We all yearn for reconciliation, for catharsis. We need Robert Fischer to have a positive emotional reaction to all this.Eames:Alright, we'll try this, umm... "My father accepts that I want to create for myself, not follow in his footsteps."Cobb:That might work.Arthur:Might? We're gonna need to do a little better than 'might'.Eames:Oh, thank you for your contribution, Arthur.Arthur:Forgive me for wanting a little specificity, Eames.Arthur:Specificity?

Full Transcript

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I will split up my father's empire

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Now this is obviously an idea that Robert himself would choose to reject

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which is why we need to plant it deep in his subconscious

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The subconscious is motivated by emotion right Not reason

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We need to find a way to translate this into an emotional concept

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How do you translate business strategy into emotion

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That's what we're here to figure out Robert's relationship with his father

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is stressed to say the least Can we run with that

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We suggest breaking up his father's company as a screw you to the old man

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No because I think positive emotion trumps negative emotion every time

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We all yearn for reconciliation for catharsis

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We need Robert Fischer to have a positive emotional reaction to all this

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All right well try this Um

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My father accepts that I want to create for myself not follow in his footsteps

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That might work

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Might We're gonna need to do a little better than might

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Thank you for your contribution Arthur

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Forgive me for wanting a little specificity Eames

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Specificity

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لأنك لم تسألي إن كنت قد قتلتها فعلا

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سأحل إمبراطورية أبي هذه فكرة سيختار روبرت رفضها

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لهذا السبب علينا أن نزرعها في أعماق لاوعيه

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اللاوعي تحركه العاطفة صحيح وليس المنطق

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علينا أن نجد طريقة لترجمة هذه الفكرة إلى مفهوم عاطفي

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وكيف تترجم استراتيجية عمل إلى عاطفة

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نحن هنا لاكتشاف ذلك صحيح علاقة روبرت بوالده متوترة على أقل تقدير

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أيمكننا الاعتماد على ذلك قد نوحي بأن حل شركة والده هي انتقام من الأب

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لا لأني أعتقد أن المشاعر الإيجابية تتغلب على المشاعر السلبية دائما

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نتوق جميعا إلى المصالحة إلى تطهير النفس

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نريد أن يكون رد فعل روبرت فيشر إيجابيا تجاه هذا كله

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فلنجرب هذا

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أبي يوافق على أن أقيم مشروعي الخاص لا أن أسير على نهجه

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هذه الفكرة قد تنجح قد نريد احتمالات أقوى من هذه

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شكرا على مساهمتك آرثر

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اعذرني لأني أريد تأكيدا تأكيد

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De pas avoir demandé si c'est vrai

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Je disloque l'empire de mon père

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Voilà évidemment une idée que Robert rejetterait spontanément

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A semer au fond du subconscient donc

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Celui ci est stimulé par les émotions non par la raison

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Il faut arriver à traduire ça en concept affectif

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Traduire une stratégie commerciale en émotion

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C'est ce qu'on doit cogiter

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Ses rapports avec son père sont pour le moins tendus

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Partons de ça

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On lui suggère de démanteler la boîte pour envoyer péter son vieux

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Les émotions positives dominent les négatives

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On aspire tous à la réconciliation

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à la catharsis

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Robert Fischer doit avoir une émotion positive en réaction

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Que dis tu de ça

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Mon père accepte que je crée mon truc plutôt que lui emboîter le pas

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Ça irait peut être

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Peut être

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Faut faire mieux que peut être

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Merci pour ton apport

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Ça manque un peu d'explicitation

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D'explicitation

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Untuk tidak menanyakan apakah aku yang membunuhnya

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''Aku akan menghancurkan kerajaan ayahku ''

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Ini jelas sebuah ide yang Robert sendiri akan memilih menolaknya

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karena itu kita harus menanamkan didalam alam bawah sadarnya

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Alam bawah sadar itu didorong oleh emosi 'kan Bukan alasan

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Kita harus cari cara untuk menerjemahkan ini kedalam konsep emosional

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Bagaimana kau menerjemahkan strategi bisnis ke dalam bentuk emosi

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Itu yang harus kita cari tahu Hubungan Robert dengan ayahnya

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tertekan katakan setidaknya begitu Bisa kita jalankan dengan itu

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Kita sarankan menghancurkan perusahaan ayahnya dengan 'persetan'' kepada ayahnya

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Tidak karena menurutku emosi positif selalu menang melawan emosi negatif

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Kita semua menginginkan perdamaian rasa haru

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Kita ingin Robert Fischer mempunyai reaksi emosi positif terhadap ini semua

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Baiklah coba ini

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''Ayahku terima kalau aku ingin menciptakan kerjaku sendiri bukan mengikuti jejaknya ''

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Itu mungkin berhasil

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Mungkin Kita butuh sesuatu yang lebih baik dari ''mungkin ''

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Terima kasih atas kontribusimu Arthur

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Maafkan aku karena menginginkan sedikit kekhususan Eames

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Kekhususan

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やったのって聞かなかったから

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自分が父親の帝国を潰すなんて

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ロバートが受け入れるわけが無い

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だから潜在意識の奥に植えつける潜在意識は

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感情に左右されやすいビジネスの話は感情に入れるのは難しい

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だからそこを考えてほしい

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ロバートと父親はそんなにうまくいっていない

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フィッチャー家違ったタイプの親子

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ここが付け入る隙だ

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そこを着くのか会社を潰せば親父に

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鬱憤を晴らせるぞって

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いやネガティブな感情よりポジテブの方が良い場合が

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父親と和解という方向が

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いいかもしれない

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そして会社を潰すのがよい事だと思わせる

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なるほどな彼の積極的な感情が必要か

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継ぐんじゃなく

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自分の道を切り開けと父親が言ってくれたと

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この程度じゃ駄目だろう

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じゃどんな方法で行くんだ

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手の込んだ物が必要だそれは何だ

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練った計画だイーモス

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特異性特別じゃなくっていい

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Раздели империю своего отца Этого бы Фишер никогда не сделал

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Таким образом мы должны найти способ Как внушить ему это

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Подсознанием управляет чувство

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Мы должны найти способы как перевести это чувство

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How do you want to convert the business to the emotions

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Теперь он должен прийти

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Мы можем использовать отношения с его отцом Роберто

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We suggest that the destruction of his father Empire is an appropriate revenge

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Нет у положительных эмоций гораздо больше власти

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Нам нужно примирение катарсис

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Мы должны сделать все чтобы Роберт испытывал положительные эмоции

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Поэтому постарайтесь чтобы

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My father wanted me alone accounted if not just go in his footsteps

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Оно может работать Оно

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Нам нужно больше чем это Спасибо за ваши отзывы Артур

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Простите я хочу что то конкретное

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Конкретное

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Por no preguntarme si lo hice

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Dividiré el imperio de mi padre

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Sin dudas esta es una idea que el propio Robert preferirá rechazar

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Por eso tenemos que implantarla profundamente en su inconsciente

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El inconsciente es motivado por los sentimientos cierto No por la razón

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Debemos hallar el modo de traducir esto en un concepto emocional

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Cómo se traduce una estrategia comercial en un sentimiento

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Eso es lo que tenemos que averiguar entendido

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La relación de Robert con su padre es tensa como mínimo

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Podemos trabajar con eso

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Sugerimos que disuelva la empresa de su padre como una forma

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de mandar al demonio al viejo

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No porque creo que las emociones positivas

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siempre triunfan sobre las negativas

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Todos oímos hablar de una reconciliación De una catarsis

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Tenemos que hacer que Robert Fischer

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tenga una reacción emocional positiva a esto

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Bueno intenta con esto

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Mi padre acepta que quiera crear por mi cuenta y no seguir sus pasos

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Podría funcionar Podría

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Tenemos que lograr algo mejor que un podría

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Gracias por tu aporte Arthur

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Disculpa que quiera algo más específico Eames

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Específico

Available in 7 languages

Duration

62 seconds

Views

6,032

Timestamp in Movie

00:50:06

Uploaded

Mar 19, 2026

Genres

action, adventure, sci-fi

Production

Legendary Pictures,Syncopy,Warner Bros. Pictures

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Movie Summary

A thief who steals corporate secrets through the use of dream-sharing technology is given the inverse task of planting an idea into the mind of a C.E.O., but his tragic past may doom the project and his team to disaster.

Actors

Cobb

Leonardo DiCaprio

Arthur

Joseph Gordon-Levitt

Eames