Well, J.C., what do you think? What do I think about what? About the commercial. To tell...

Mr. Blight: [Dinah and the advertising executives are watching a commercial in a screening room. Mr. Bigelow, the head of the agency, is siting in his chair speechless] Well, J.C., what do you think?
Mr. Bigelow: What do I think about what?
Dinah Hunter: About the commercial.
Mr. Bigelow: To tell the truth, I don't know what to say. I guess it's too feminine.
Dinah Hunter: Feminine? It's a commercial for a woman's sanitary napkin. What did you have in mind, a testimonial for Joe Namath?
Mr. Bigelow: [gets up from his chair] Tell me, Miz Hunter. Do you consider what I just saw to be a great commercial?
Dinah Hunter: It's Miss Hunter and the answer is no. I think it does the job.
Mr. Bigelow: I don't. Besides, they'd never run that spot. It's too erotic. All the neighing and the girl on the horse. It's blatantly sexual.
Dinah Hunter: A woman riding a horse.
Mr. Bigelow: [laughs] Don't tell me you're so naive, you don't know what they say about women on horses?
Dinah Hunter: [laughs] For God's sake, Jesus...
Mr. Bigelow: You ought to try it sometime, it might relieve you of that hostility.
Dinah Hunter: [offended and stands up] How dare you!
Mr. Cooper: Excuse me, I hate to bring it up, now, but we have a October four air date and if this spot is dead, what do we run in its place?
Mr. Blight: Well, we can rerun Blue Sunday.
Mr. Bigelow: Yes, we could, but I'm sure that wouldn't suit Miss Hunter, would it?
Dinah Hunter: It's your money.
Mr. Bigelow: You're damn right it is, girly, and I made it because I know what women want to be told.
Dinah Hunter: I find that very difficult to believe.
Mr. Bigelow: Oh, what do you find very difficult to believe?
Dinah Hunter: That you can communicate with women at all. Considering how very little you know about them.
Mr. Bigelow: [impatiently, to Mr. Blight] Goddamn it, Sam. I'm warning you. I'm getting sick and tired of that little lady telling me what to do with my product!
Dinah Hunter: Believe me, Mr. Bigelow, if I weren't such a little lady, I'd tell you precisely what to do with your product!
Mr. Cooper: Dinah!
[Dinah storms out of the room]