The Future of our Business."

Jerry Maguire:
Two days later at our corporate conference in Miami: a breakthrough, a breakdown? No, a breakthrough. I had so much to say and no one to listen and then it happened, an unexpected thing: I began writing what they call a "mission statement." Not a memo, a "mission statement", a suggestion for the future of our company. A night like this doesn't come around very often. I seized it. What started out as one page slowly became twenty-five. Suddenly, I was my father's son again. I was remembering the simple pleasures of this job: how I ended up here out of law school, the way a stadium sounds when one of my players performs well on the field, the way we are meant to protect them in health and in injury. With so many clients we've forgotten what's important. I wrote and wrote and wrote and I'm not even a writer. I was even remembering the original words of my mentor, the late, great Dicky Fox. Suddenly it was all clear: the answer was fewer clients and less money, giving more attention to them, caring for them, caring for ourselves. I'll be the first to admit it, what I was writing was somewhat "touchy feely". I didn't care, I had lost the ability to bullshit. It was the me I always wanted to be. I put the mission statement into a bag and took it to a Copy Mat in the middle of the night, printed a hundred and ten copies. Even the cover looked like The Catcher in the Rye. I entitled it, "The things we think and do Not Say: The Future of our Business."